MISION STATEMENTS OF TOP 20 PHARMACEUTICAL COMPANIES

INTRODUCTION
The pharmaceutical industry develops, produces, and markets drugs or pharmaceuticals licensed for use as medications. Pharmaceutical companies are allowed to deal in generic and/or brand medications and medical devices. The word pharmaceutical comes from the Greek word Pharmakeia. The modern transliteration of Pharmakeia is Pharmacia. Competition between pharmaceutical companies has resulted in "me-too" drugs, which are defined as chemically-similar compounds. Much of the me-too drug phenomenon is actually a result of independent parallel research at rival companies.

 Critics of the pharmaceutical industry suggest that "me-too" drugs are only brought to market because their development is cheaper and less risky than drugs with a novel mechanism of action. The proponents point to the cost benefits of market competition between similar drugs. When a second drug arrives on the market, the manufacturer of the first drug no longer has a monopoly, and the resulting competition puts a downward pressure on pricing.

TOP 20 COMPANIES AND THEIR MISSION STATEMENT

CIPLA Mission: To become the preferred partner in medicine RANBAXY Mission: Enriching lives globally, with quality and affordable pharmaceuticals

JOHNSON AND JOHNSON Mission: - To provide a forum for collaboration of all individuals interested and involved with veterinary emergency and critical care medicine and surgery. To promote the advancement of knowledge and high standards of practice in veterinary emergency medicine and critical patient care. FORTIS Mission: To make a positive difference in the lives of people and organizations. Fortis Executive Search's goal is to provide significant value to our clients by identifying exceptional leaders who will make a lasting, positive impact.

ALCON Mission: Alcon has one mission: to provide innovative products that enhance quality of life by helping people see better. The merger with Novartis in 2011 helped us do this by uniting the strengths of Alcon, CIBA VISION and Novartis Ophthalmics into one Alcon eye care business, which is now the second-largest division of Novartis. This enables us to serve our customers through the full life cycle of patient needs across eye diseases, vision conditions and refractive errors. NOVARTIS Mission: We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.We also want to provide a shareholder return that reflects outstanding performance and to adequately reward those who invest ideas and work in our company.

HOFFMANLa ROCHE Mission: Provide timely, relevant, consistent and accurate information to all shareholders and prospective investors to aid them in assessing the value of Roche and to make informed investment decisions, Facilitate dialogue between Roche management and the investment community, Achieve a fair valuation of Roche by the financial markets.

 Pfizers Pfizers mission is to apply science and our global resources to improve health and well-being at every stage of life, Advance wellness, prevention, treatments and cures, Bring the best scientific minds together to challenge the most feared diseases of our time, Set the standard for quality, safety and value of medicines, Use our global presence and scale to make a difference in local communities and the world around us, Promote curiosity, inclusion and a passion for our work. MERCK AND CO. Our mission statement describes who we are and the core of our entrepreneurial activity. It defines our self-image as a successful and responsible company. Our aspiration is to make great things happen. With our research-driven specialty businesses, we help patients, customers, partners and our communities around the world to live a better life. We deliver entrepreneurial success through innovation.

 AstraZeneca Our goal is to provide medicines that are the best in their class and have a positive, life changing impact on the lives of Australians AstraZeneca Australia is defined by our global value of acting creatively, with courage and with collaboration We all value our health. Rich or poor. Young or old. It is the common thread that binds humanity together. GlaxoSmithKline Mission: We've transformed into a different organisation in the last few years. This will enable us to do even more to deliver financially sustainable performance while creating value for patients, consumers and governments. Everything we've done to transform ourselves has been driven by our core values: transparency, respect for people, patient-focus and integrity.

 FOREST LABORATORIES Forest is deeply committed to its employees. Our goal is to enable everyone to feel supported, treated with respect, and deserving of the same treatment from co-workers that we extend to our customers and business partners. Also support the community of our employeeswhere we live and work. WATSON PHARMACEUTICALS

To improve the quality of life for patients around the world through the development and distribution of trusted generics and advanced, specialty branded pharmaceuticals (Watson, 2011). Corporate vision statement should be created with the clients' needs in mind. According to Kotler and Keller (2004), the process begins with leadership; that is, leaders must create and implement a business vision and associated strategies that fit the organization

 SHIRE Mission: By 2015, Shire will be the most valuable specialty biopharmaceutical company in the world. To Attain the #1 or #2 position in each of our chosen therapeutic areas, as measured by global market share. Grow sales by 15% year-on-year on average over the course of 2009 through 2015. Have 50% of sales come from outside of the USA and 25% of sales be from outside of the USA, Germany, Italy, Spain, UK, France, and Canada.

 ALLERGAN To develop a unique level of understanding of our customers in order to implement operational strategies that provide the greatest value for our customers and stakeholders. They will become the partner of choice for ever better healthcare through the value of their technological innovation, industry leadership, partnering skills and relationships, world-wide infrastructure, research and manufacturing capabilities.

CONCLUSION

The best mission is of shire as they have made a long term plan. And are very fixed on their attainment of goal. Their mission is that by 2015, to be most valuable specialty biopharmaceutical company in the world. To attain this they will have to have a competitive advantage over all the other pharmaceutical companies and they will achieve this by exceeding our competitors' growth in $ EBITDA, EBITDA profit margin % (on product sales) and return on investment capital. To Attain the #1 or #2 position in each of our chosen therapeutic areas, as measured by global market share. Grow sales by 15% year-on-year on average over the course of 2009 through 2015. Have 50% of sales come from outside of the USA and 25% of sales be from outside of the USA, Germany, Italy, Spain, UK, France, and Canada.