BY Asfand Yar & Rasheed Siddiqi

MISS TAHIRA TARIQ

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

 Action

Desire
Interest Attention

 Capture interest and attention

Build Interest
Make interest Reinforce recall and retention

Create differentiation in the marketplace

 TV

Newspapers
Radio Poster (any)

Online
Brochures

 Functions of Advertising Inform the public about a

product. Attract consumers attention. Motivate consumers to buy the product.

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Age of Print

1850s1900
Industrial Revolution & Consumer Society

19001950s
Age of Science

1920s

Rise of Agencies

World War IWorld War II

Advertising Declines

1950s
Reintroducing Consumers to Marketing

1960s1970s
Creative Era

1970s1990s
Accountability Era

The Pre-industrial Age (up to start of 19th century) The Industrializing Age (To WW1) The Industrial Age (1900s to 1970s)

The Global Interactive Age

 American children see an average of 360,000 television

ads before they graduate high school. The average American spends 1.5 years watching television during his or her lifetime. 2/3 of all consumers buy ONLY well known brands.

 Humor- Funny or crazy images.(Mountain Dew) Macho Strong, tough, powerful images.(sharbat-e

folad Friends Groups of people having fun. (coca cola) Family Mother, father, and children. (habib, dalda) Fun Everyone is happy. (Cadbury) Nature Outdoor settings. (mineral water) Cartoon People or animals as drawings.(dingdong) Celebrity Someone most people know.(shahid afridi) Wealth Expensive items all together. (Mercedes , Mobile Phones)

 is a type of advertising in which the retailer attempts to

gain long-term benefits by promoting and selling the store itself rather than the merchandise in the store. Creating a positive store image.

 is a type of advertising in which the retailer attempts to

increase short-term performance by using product availability or price as a selling point. Increased patronage form existing customers. Attraction of new customers.

 Information

Status
Entertainment Intelligence Independence

Unfinished Comparison

 Advertising Health Fraud

Credit Repair
Get rich quick Schemes Product Misrepresentation

Travel Fraud