PRESENTATION

ON
COMPARATIVE STUDY OF UNIT
LINKED PRODUCTS OF HDFC-SLIC &
ICICI PRU. LIFE INS. COMPANY
 SCOPE OF THE STUDY
This study is mainly confined to the
customer of Baddi (H.P.) & near villages.
The size of sample is 100 respondents.
Comparison is done on the basis of
secondary sources.
OBJECTIVES OF THE STUDY
To make a comparative study of unit
linked plans.
To study the expectations of customers
from insurance companies.
Position of Insurance Companies in the
mind of the consumer
RESEARCH METHODODLOGY

Research Design
Exploratory research & Descriptive
research.

Sampling Unit
Sampling units are the persons, who have
taken the insurance plan in Baddi (H.P).
Sample Size
The sample Consist of 100 respondents.

Data Collection
Primary Data :The primary data are those which
are collected a fresh and for the first time and
thus happen to be original in character. Under
this project direct collection of data from source
of information & techniques such as personal
interviewing and survey through questionnaire
for customers has been considered.
Secondary Data: Secondary data is one
which has already been collected by
someone else and which has already
been passed through statistical
processing. Under this project secondary
data is been collected from journals,
magazines, brochures & web sites.
Sampling Technique
For this survey Convenience- Sampling
technique is used.
 Comparative analysis of unit link
plan
Company Name HDFC Std. Life ICICI Pru life
Insurance Insurance
Plan Name Young star Life Time Plus

Age 18 to 65 0 to 65

Sum Assured Minimum-5 times Minimum-Rs.1,00,000

Maximum-40 times Maximum-1crore
Premium Minimum-Rs.10,000 Minimum-Rs.20,000
Maximum-no limit Maximum-Rs.3,00,000
Lock in period 3 years 3 years

Surrender allowed After 3 years: no charges
Before lock in period-30% of
outstanding premium
OP= difference between regular
premium expected &
received in the first two
years
After 3 years: you get 92%
After 4 years: you get 94%
After 5 years: you get 96%
After 6 years: you get 98%
After 7years & above: you
get 100% of fund value
Death and Maturity On Death-Sum On Death- Sum
Assured + future Assured + Fund
premiums will be Value will be given
given by HDFC on to the nominee.
the behalf of On Maturity-Fund
policyholder. value is given to
On maturity- Value of the policyholder
accumulated fund
is given to the
beneficiary.
Fund Option  Liquid Fund  Maximiser
 Secure Managed  Balancer
Fund  Protector
 Defensive  preserver
Managed Fund
 Balanced Managed
Fund
 Equity Managed
Fund
 Growth Fund
Term Rider For accident, Critical Illness- For accident, Critical Illness,
Permanent Disability
Charges Fund Mgmt. Charges- Fund Management
0.80% per annum Charges-Different
Administration Charges- Charges for different
Rs.20 per Month funds selected.
Risk Benefit Charges- Maximiser ll-1.50% p.a.
Depend upon the age of Balancer ll-1.00% p.a.
the policyholder. Protector- 0.75% p.a.
Partial Withdrawal Charge- Preserver- 0.75% p.a.
6 partial withdrawal in a Administration Charges-
policy year is free. All Rs.60 per Month
subsequent partial Partial Withdrawal Charge-
withdrawal in that policy one partial withdrawal in
year would be charged a policy year is free. All
at Rs.250 per subsequent partial
withdrawal. withdrawal in that policy
Fund switching Charges, 24 year would be charged
switches allowed every at Rs.100 per
policy year free. withdrawal.
Subsequent switches Switching Charges- 4
will be charged at Rs. switches allowed every
100 per switch premium policy year free.
Subsequent switches
will be charged at Rs.
100 per switch.
 Que. 1: - Awareness of HDFC Standard Life
Insurance Company.

S. No. Particulars Response

40
A Print Media 24
35

30

25
B Electronic 30 20 Series1
Media 15

10

5
C Agents 35 0
Print Electronic Agents Others
Media Media

D Others 11
 Que. 2: -What the people think about the
Insurance?

S. Particulars Response
N
o
. 80

A Necessity for 67 70

protection 60

security 50

40 Series1

30
B Imposition of a 17
20
burden of
10
expenses
0
Security Expenses Tax Saving

C A compulsory tool 16
for tax saving
 Que. 3: - What is the main consideration that a
customer looks at while purchasing an
Insurance Policy?
S. No. Particulars Response

A TAX 10 60

50

B SAVING 29 40

30 Series1

20
C PROTECTION 53 10

nt
on
x

n
D PENSION 3
Ta

vin

tio

em
i
ns
ec
Sa

st
Pe
ot

ve
Pr

In
E INVESTMENT 5
 Que. 4: - What a respondent see while
purchasing Insurance from the company?
S. No. Particulars %age

A Standing and 46
goodwill of the
company 50
45
40
B Product range of the 7 35
company 30
25 Series1
C Advertisement being 3 20
15
released by the 10
company 5
0
D Services being given 18

rn
e
ill

s
en

ce
g
dw

tu
an
by the company

i
Re
rv
oo

se
tR

Se
G

rti
uc

ve
od

Ad
Pr
E Returns of bonus 26
declared by the
company
 Que. 5: -Plan that a respondent prefers to buy.

S. No. Particulars %age

A Protection 47 50
45
Plan 40
35
30
B Investment 19 25
20
Series1

Plan 15
10
5
0
C Pension 10

n
t

on
Plan

en

re
tio

i
m

ns

ld
ec

i
st

Pe

Ch
ot

ve
Pr

In
D Children 24
Plan
 Que. 6: - Customers’ expectations from Life
Insurance Companies.
S. No. Particulars %age

A Innovative 5
Products
50
45
B Attractive 2
40
Riders 35
30
C Reasonable 24 25 Series1
Premium 20
15
D Better 47 10
5
Customer
0
Service
e

sk
ice
ve

ium
t iv

Ri
E High Risk 22
cti

rv
va

em

Se
tra
no

Pr
At
In

Coverage
 Que. 7: - Is HDFC Standard Life Insurance
Company provides better facilities than ICICI
Prudential Life Insurance Company?
S. No. Particulars %age

70

A Yes 34 60

50

40
Series1
30
B No 2
20

10

0
Yes No Cant Say

C Cant say 64
 FINDING
Agents play major role in awaring people about
the benefits of insurance.
People think insurance as a protection tool.
People purchase insurance policy mostly for
protection purpose and some of people for
saving.
The goodwill of the company also attract
customers toward a insurance company.
People also take insurance policy as a security
for their children.
 CONCLUSION
On the basis of my study, I conclude that, both
the companies are providing very good facilities to their
customers. HDFC Standard Life Insurance is the one
that is providing waiver of premium to its customers in
case of death of the life assured, whereas ICICI is not
providing this facility to its customers.

Both the companies have same lock-in-period

i.e.3 years. Surrender charges of these companies are
different from each other. On maturity, both the
companies provide the amount equal to the market value
of the units. Charges taken to manage the funds are
different in both the companies.
 SUGGESTIONS
Advertisement should be done on television and
especially Posters and Banners. This will greatly
help in raising awareness level.
Insurance Companies should show more
commitment with the customers.
Private companies give better services to the
customers as compared to public companies.
The private company should create good
relations and communication.
Private companies should collaborate to spread
awareness regarding the benefits of insurance
plans provided by the Private Companies.
Agents have got maximum influence on
customers. They are the one who
introduces the prospect to different
policies. So agents should be given full-
fledged training and the training should be
strict.
LIMITATIONS OF THE STUDY
Time for the completion of the project was too short to do
an in-depth study.
The facts and views of Respondents may be biased,
imaginary and may be based entirely on their personal
experience.
Most of questions in the questionnaire was close ended
which reduced the scope for people to give free opinion.
The sample size was not enough to reach on any exact
conclusion.
Study is based on primary or secondary data that may
not be true. Most of the people are not interested to give
the right data.
Thank You !