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Presented by: Kalpesh kakadiya Reg. No:090606008 Pharmaceutical marketing MCOPS , Manipal
Under guidance of: Mr. Ajay G. Pise Lecturer Dept. of pharmacy management MCOPS , Manipal
CONTENT
1.Introduction 2. Marketing through distributor in foreign market 3. Marketing through firms own presence 4. Component of physical distribution 5.Documentation 6.Conclusion 7.Reference
Introduction
DISTRIBUTION
Price Promotion
Definition
Physical distribution : Activities used to move products from producers to consumers and other end users Goal Of Physical Distribution
Right Goods Right Place Right Time Right Quantity Right Support Services
Nikes Do it yourself
1970s independent distributors successful brand at home 1980s established own subsidiaries overseas Now controls most subsidiaries even bought some distributors
Contd
2. Retailing in foreign market Greater number , smaller size Retailing service like carrying inventory , product display promotion of product etc.
System Characteristics
Wal-Mart operates a private satellitecommunications system Wal-Mart has a dedicated fleet of 1000s of trucks that serve their warehouses
Electronic Data Interchange- computer integrated order processing with production, inventory, accounting, and transportation.
Many organizations provide hardware and software to make order processing more accurate and efficient
Inventory Management
Determining When To Order
Reorder point Order lead time
Usage rate
Safety stock
Just-in-time approach in which supplies arrive just when needed for production or resale
Materials Handling
Cargo should be unitized or palletized Unitizing: Palletizing: Containerization consolidation of many items into a single large container
Packing Two types 1.Consumer 2. industrial Some of packing problems Weight Breakage Moisture and temperature Pilferage and theft
Warehousing
Receive, identify, sort, store merchandise
Used to hold inventory as a buffer
Types Of Warehousing
1.Private company operated facility
2.Public It is rented space and highly seasonal demand. Distribution center-large, centralized warehouse that focuses on moving rather than storing goods
Transportation
Land Air water
Land- Necessary when goods in large quantity Europe and Japan efficient train system less developed countries rely on road transport Air - Accounts for only 1 % of total international freight movement , for high value product. Water- Bulk shipping is important in international trade. three basic types 1.conference line 2.independent line 3.tramp vessel
Dock Receipt
Conclusion
much more complex task than transportation of freight locally. In each foreign market ,the firm must analyze the logistic environment and infrastructure Modern technology can be a big help However, in the future, international marketing success may depend economic physical distribution of goods.
REFERENCE :
1.Vern terpstra , Ravi sarathy ; international marketing (8th edition): harcourt asia pte ltd. ; pp : 412-441. 2. Physical distribution and inventory management; available at http://www.mgtclass.mgt.unm.edu /.../13%20%20Physical%20Distribution%20Management (accessed on 29th January 2010) 3.Modes of entry ;available at http://www.marketing teacher.com/Lessons/lesson_international_modes_of_entry.htm(acc essed on 30th January 2010) 4. Introduction to physical distribution ;available at www.cbpp.uaa.alaska.edu/afef/BA447-index.htm(accessed on 28th January 2010)