Professional Documents
Culture Documents
Agenda
B2C business models B2B business models Business models in other emerging areas of e-commerce
Value proposition (offer) Revenue model Main theme, key processes Customers role Type of e-commerce technology etc.
But today, the portal business model is in addition to serving as a gateway to the Internet;
It is a destination site provide an integrated package of content and services all in one place
Typically utilizes combination of subscription, advertising, transaction fee model ISP (usually)
services like
E-mail accounts Entertainment Chat Community forum Game Downloads Shopping-auction E-card Sms service
search
VORTALs
A gateway or portal to information related to a particular industry, such as human resources, health care, insurance, automobiles, or food manufacturing. Vortals are also seen as likely business-to-business communities
Kariyer.net Tatilsepeti.com Snowboard.com Yenibir.com Secretcv.com Cityname.com E-kolay (portal) links (vortals)
Bigpara, bebek, kadn, etc.
Clicks and bricks:online distribution channel for a company that also has physical stores. eg. Migros sanal magaza Catalog merchants:online version of direct mail catalog Manufacturer:manufacturer selling directly over the Web Virtual shopping mall:eg. garantialisveris
Barrier to entry for e-tailers is LOW BUT Becoming profitable and surviving is very difficult with no prior brand name
How can a new electronic e-tailer compete with teknosa.com? Is it easy for a new toy company to compete with toysRUs which has alliance with amazon.com
Auction, reverse auction (promena.com.tr,myfutura.com=4build.com) or fixed price marketplaces Typically uses a transaction fee revenue model They dont have inventory or production cost
Market Creators
They are middleman The success factor is:
attracting sufficient critical number of sellers and buyers to the marketplace Speed, ability to become operational quickly
Examples:
Gittigidiyor.com, muzayede.com, eskidji.com eBay.com, Priceline.com
E-tailers have also started auction sites to create market on their e-tail sites
Content Provider
Information and entertainment companies that provide digital content, such as news, photos, video, artwork, deviantart.com, youtube.com over the Web Typically utilizes
subscription, pay for download, or advertising revenue model
The success factor is owning the content eg. Online books, online perodicals,
Syndication-Aggregation
Aggregation is a variation of standard content provider model
Infomediaries:
electronic intermediaries that control information flow in cyberspace, often aggregating information and selling it to others
They do not own but aggregate and distribute the content produced by others
Difficult to succeed unless it has a unique information source that other can not have
Transaction Broker-Intermediaries
Processes online transactions for consumers normally handled in person by phone or e-mail Primary value proposition saving of time and money by providing timely, accurate information and opinion Typical revenue model transaction fee Industries using this model:
Financial services Travel services Job placement services
Market creators
Sellers and buyers are their own agents
Service Provider
Offers services online, like consultancy, trade knowledge, expertise, eg. Rega.com.tr Value proposition valuable, convenient, time-saving, low-cost alternatives to traditional service providers Revenue models subscription fees or one-time payment
Community Provider
Sites that create a digital online environment. people with similar interests can transact, communicate, and receive interest-related information. Typically rely on a hybrid revenue model Alliances like Linux, Kazaa,I-mesh, Naspter, bearshare, limeware, emule can be classified as community provider
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E-distributor
An intermediary that connects manufacturers (suppliers) with buyers by aggregating the catalogs of many suppliers in one place and services directly to individual businesses E-distributors in B2B
Maintenance, repair, and operation items (MROs):
Routine items that are usually not under regular contract with suppliers
E-procurement Companies
Create and sell access to digital electronic markets B2B service provider is one type offer purchasing firms sophisticated set of sourcing and supply chain management tools Application service providers a subset of B2B service providers Examples:
Ariba CommerceOne
http://www.b2bprofile.com/turkey Wtpfed.org
Industry Consortia
Industry-owned vertical marketplaces that serve specific industries Horizontal marketplaces, in contrast, sell specific products and services to a wide range of industries Leading example: Covisint
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Consumer-to-Consumer (C2C) P2P P4P C2C Provide a way for consumers to sell to each other, with the help of a online marketmaker. E.g. gittigidiyor.com, eBay.com P2P Peer to peer P four P
E-commerce Enablers
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Host sites on the Internet serve as brokers, offering services for sellers to post their goods for sale and allowing buyers to bid on those items Conventional business practices that traditionally have relied on contracts and fixed prices are increasingly being converted into auctions with bidding for online procurements
Dynamic pricing:
Prices that change based on supply and demand relationships at any given time
Benefits of E-Auctions