TATA NANO

Introduction Of Tata Nano

• “Dream-dream and dream, because dream gives vision,
vision gives thoughts and finally thoughts lead to the
action". Each letter of these motivational words said by
India's former President Dr. A.P.J. Abdul Kalam goes exactly
with Mr. Ratan Tata, Chairman of Tata group, who in the
year 2003, dreamt of producing a safe, affordable Car for
the common man. Finally after the wait of five years,
crossing all financial and technological barriers, Ratan Tata
kept his promise and unveiled Tata 'Nano' on 10th January
2007, at the 9th Auto Expo 2008 in New Delhi. Tata Nano,
cool & smart, launched by Tata Motors is world's cheapest
Car with a price tag of $ 2500.
 Features
Length 3.1 metres

Width 1.5 metres

Height 1.6 meters

Engine All-aluminium, Rear Mounted, Rear Wheel Drive

Capacity 623 cc

Power 33 PS

Fuel Injection Multi Point Fuel Injection (MPFI)

Fuel Type Petrol, Diesel Version will be later

Body Type Sheet Metal

Seating Capacity 04 (Four)

20-22 Kmpl (City drive)

Mileage 26 Kmpl (Highways)

Top Speed 75 K.M

Emission Norms Euro-IV, Bharat Stage-III compliant

Safety Norms Frontal Crash Tested

Versions One Standard and Two Deluxe

 Reactions about Nano
• "It's a good historic moment for the Indian auto industry and also a proud
one indeed that an Indian company took a step forward on this road. Its an
upgradation for an auto wheeler rider to by a car now.“
Rajesh Jejurikar, Managing Director, Mahindra and Renault's.

• "It's good product but it's still too early to say whether it will overtake the
800 because it caters to a totally new market segment.”
Said Jagdish Khattar, Former MD of Maruti Udyog Limited

"Meeting the proper quality standards and safety is not feasible at all in
such a model.
Andreas Prinz, Managing Director (Passenger Cars), Volkswagen
Group Sales India.

"I think it is a great thing for India because mobility is giving new
opportunities. I hope Tata drives to great success with the Rs one lakh car,
but it is not included in our plan.“
• Thomas Kuehl, Board Member, Skoda Auto India.
 What makes it so cheap !
• The Tata Nano uses plastics and adhesives
rather than welding.
• introducing the car with an artificially low
price through govt-subsidies and tax-
breaks, or
• using vertical-integration, or
• partially using inexpensive polymers or
biodegradable plastics instead of a full
metal-body.
• It has no AC, no power steering, no power
windows, no power bells and whistles.
 Target Market
• The low-cost car is clearly
intended for the masses.
For the family of four that
would otherwise ride on a
scooter, precariously
balancing a tiny tot on the
front and a baby on the
wife’s lap. For the first-time
car buyer in India - a huge
market despite the
increasing number of cars
in the urban and semi-
urban areas.
• Its Also attract the small
cars buyers like maruti
800.
 Fundamental Analysis
• Overview of Indian Economy
• Industrial Profile
• Profile of Indian Automobile
Industry
• Tata Motors
 Tata Motors Limited
 Tata Motors Limited, formerly known as TELCO (TATA
Engineering and Locomotive Company), is a multinational
corporation headquartered in Mumbai, India. It is India's
largest passenger automobile and commercial vehicle
manufacturing company. Part of the Tata Group, and one of
the world's largest manufacturers of commercial vehicles.
The OICA ranked it as the world's 20th largest automaker,
based on figures for 2006.
 Tata Motors has its manufacturing base in Jamshedpur,
Pantnagar, Lucknow, Pune.
 Tata Motors was established in 1945, when the company
began manufacturing locomotives. The company
manufactured its first commercial vehicle in 1954 in
collaboration with Daimler-Benz AG, which ended in 1969.
 In March 2008, it finalised a deal with Ford Motor Company
to acquire their British Jaguar Land Rover (JLR) business,
which also includes the Rover, Daimler and Lanchester
brand names.The purchase was completed on 2nd June
 Obstacles to Nano
 However, Due to the Singur land dispute, the "Stalled Car
Factory" is "Costing Jobs, Splitting Neighbors in West Bengal”
 “ Tata's problems in West Bengal are scaring off other
industries hoping to locate here, including Infosys, a software
maker that wanted to build a business park that would provide
5,000 jobs.
 Due to ongoing opposition to Tata's Singur car-factory by
Mamta Banerjee, who demanded land to be returned from the
factory, Tata Motors took decision to pull out of Singur. Tata
Motors is manufacturing Tata Nano at its Pantnagar plant.
 Tata Motors announced it was pulling out its Nano small car
industrial project from West Bengal's Singur and blamed the
Mamata Banerjee-led Trinamool Congress, which spearheaded
the protests against the factory, for the 'painful' decision.
 While existence of Tata Nano could lead to high industrial
growth , the exit lead west Bengal a loss of more than 80,000
crore .How ever Tata has to suffer in terms of delay and
settlement cost .
Important questions ?
• Will the Nano succeed?
• Car of the Future?
• Is it fair to blame the Nano for
the (upcoming) ills of Indian
road infrastructure?
• What do you think? Is the Nano
a car of the future? Or just
another Yugo debacle waiting to
happen? Would you drive one?
 Thank you…..

Sunil, RNSIT, Bangalore