KINGFISHER

SUBMITTED BY :- DEEPAK KUMAR

INTRODUCTION Vijay Mallya(born 18 December 1955) at Bantwal (near Mangalore) in Karnataka QUALIFICATION PUC : LA Martiniere Boys College, Calcutta DEGREE : St, Xaviers college, Calcutta affliated to Calcutta University. DOCTORATE : Business Administration At California Southern University Son of industrialist Vittal Mallya
Source: http://www.scribd.com/doc/17094895/Kingfisher-Five-forces-of-Porter-Model

INTRODUCTION Parent company : UB Group. Market Position: Largest selling brand in India More than 34 % share of beer market.

A name synonymous with Beer in India - Kingfisher stands for excitement, youth and camaraderie, freshness.

Source: http://www.scribd.com/doc/17094895/Kingfisher-Five-forces-of-Porter-Model

WHY THE NAME KINGFISHER? Kingfisher, the bird is known for its instinct, and perfect aim. It zeroes on its target with unfaltering focus. It is a very vibrantly coloured bird. All of its colours represent energy, youthfulness, enthusiasm, freedom with a touch of formality and discipline. Eye for right focus and an aim for succeeding in its attempt

ACHIEVEMENTS

Establishment of Mallya Hospital in Bangalore. Helped to fund the Mallya Aditi International School, a prestigious private school in Bangalore Successfully bid for the sword of Tipu Sultan at an auction in London in 2004 Initiated the development of prized real estate UB city, in the heart of Bangalore

AWARDS
Kingfisher Airlines has received three global awards at the Skytrax World Airline Awards 2010 India's only 5 Star airline, rated by Skytrax and 6th airline in the world. Best New Domestic Airline for Excellent Services and Cuisine by (PATWA).

First Prize in the International Beer Awards organized by the New Zealand Hop Marketing Board. Won the Gold medal at the World Beer Championship held in Chicago in1997. Won the World's best Lite Lager Award at the Stockholm Beer Festival in1995.

LOGO & SYMBOLS

PRODUCT MIX OF KINGFISHER

FMCG

UB GROUPS UNITED SPIRITS

HOTELS & RESORTS

SPORTS &OTHERS

LIGHTNING & ELECTRONIC PRODUCTS

TOOTHPASTE HAND SPRAYER FOOD

HOTEL GOLF COUNTRY CLUB

HOTEL UNAWATUNA
BOUTIQUE

CALEND ER
RC BANG.

STREET LIGHTS WATER PROOF WATCHES

UNITED BREWERIES
KINGFISHER AIRLINES UB HOLDINGS MCF LTD. UB ENGINEERING

MODEL HUNT

BLANKETS

VALVES

FMCG PRODUCTS

FMCG PRODUCTS

KINGFISHER Statistics The largest selling Beer in India Commanding a 29% market share in the Can -600 & 300 ml Pint -330 ml country One out of every 4 bottles of beer sold every second in India Can -600 ml Available in 52 countries across the globe

COMPETITORS

LIGHTNING AND ELECTRONIC PRODUCT

CONT D

HOTELS AND RESORTS

HOTELS AND RESORTS

Line of Business
SPORTS AND ENTERTAINMENT

CHEERS.