ABOUT THE PROJECT: This project was undertaken is Brand awareness of Omkar packaged drinking water in Hubli city.

OBJECTIVES OF THE STUDY: To know the awareness of Omkar packaged drinking water. . To know the customer satisfaction. To know the position of Omkar packaged drinking water in market. To know the competitors of Omkar packaged drinking water. Methodology: Type of Research: The research based on which the project report is done is Descriptive Research and Explorative research.

Types of data
Primary data Secondary data

Sampling Disign
Sampling Unit : Customer Sampling Method: Non-probability, Convenience sampling Sampling Size : 100 customer Sampling Plan : Questionnaires Sampling Area : Hubli city

ANALYSES
1) Occupation of the Respondents
Occpation of the Respondent

Vali d

Student Worki ng Busi ness Housewi fe Any other Total

Frequency 31 44 10 7 8 100

Percent 31.0 44.0 10.0 7.0 8.0 100.0

50

44 40

30

31

20

10 10

Count

7 0 Student Working Business Housew ife

Any other

Occpation of the Respondent

As per above table in 100 customers whom I met during survey, out of them 31 respondents are students, 44 are working, 10 are doing business, 7 are house wives, and Remaining 8 respondents are teachers, retired officers, and beautician.

2) Aware of packaged drinking water

Awareness of packeged drinkin w ater

Valid

Yes No Total

Frequency 98 2 100

Percent 98.0 2.0 100.0

120

100 98 80

60

40

20

Count

0 Yes No

Awareness of packeged drinkin water

As per above table in 100 respondents 98% of respondents are aware of the packaged drinking water. Only 2% of the respondents are not aware of the packaged drinking water.

3) Consumption of packaged drinking water

Consumer of Packaged Drinking water

Valid

Yes No Total

Frequency 87 13 100

Percent 87.0 13.0 100.0

100

87 80

60

40

20

Count

13 0 Yes No

Consumer of Packaged Drinking water

As per above table in 100 respondents 87 respondents are consuming packaged drinking water. In 13 respondents some know about the packaged drinking water but they consume bore well water. Even if they will go any where they will take and go water from home.

4) Brand matters while purchasing packaged drinking water

Influenced by brand during purchase

Vali d

Yes No Total

Frequency 76 24 100

Percent 76.0 24.0 100.0

80 76 70

60

50

40

30 24

Count

20

10 Yes No

Influenced by brand during purchase

As per above table in 100 respondents 76 respondents are influenced by brand while purchasing packaged drinking water and remaining 24% of the people are not considering brand while purchasing packaged drinking water. Usually they purchase which is easily available.

5) Awareness of Omkar packaged drinking water

Aw areness of Omkar packaged drinking water

Valid

Yes No Total

Frequency 80 20 100

Percent 80.0 20.0 100.0

90 80

80

70 60

50

40 30

Count

20 20 10 Y es No

Awareness of Omkar packaged drinking water

As per above table in 100 respondents 80% of the respondents are Aware of Omkar packaged drinking water in Hubli. Remaining 20% of the respondents not aware of Omkar packaged drinking water.

6) How did you come to know about the Omkar packaged drinking water?

How did you come to know about Omkar

Vali d

Not Appli cabl e Friends & relati ves Adverti sements Retai l ers Any other T otal

Frequency 20 21 26 31 2 100

Percent 20.0 21.0 26.0 31.0 2.0 100.0

40

30

31 26

20 20

21

10

Count

0 Not A pplicable A dvertisem ents Retailers Friends & relatives

2 A ny other

How did you come to know about Omkar

As per above table in 100 respondents 31% of the respondents came to know through retailers, 26% of the respondents came to know through Advertisements, 21% of the respondents came to know through friends and relatives, and remaining 2% of the respondents came to know through their family members and they had seen in functions.

7) Usually when do you use of Omkar packaged drinking water

dur ing what occuation do you use omkar

Val id

not appl i cant dai l y functi on travel i ng any other T otal

Frequency 20 4 8 66 2 100

Percent 20.0 4.0 8.0 66.0 2.0 100.0

70 66 60

50

40

30

20 20 10 8 0 not applicant 4 daily f unction traveling any other

Count

during what occuation do you use omkar

As per above table in100 respondents 66% of the people are using while traveling, 8% of the respondents are using only on function, and 4% of the respondents are using daily in office. Remaining 2% of the respondents will be using only in summer.

8) What are the factors consider usually while purchasing packaged drinking water

4.5 4.3 4.0

3.5

3.0

3.0

2.5

2.6 2.5

2.6

Mean

2.0 quality brand price availability hygienic

 As per above graph in 100 respondents 20% of the respondents are not aware of Omkar. Remaining 80% of the respondents purchase Omkar. but 1st they will consider quality, 2nd they will consider hygienic, 3rd they will consider Brand and availability, and 4th they will consider price. It is also an important factor while purchasing packaged drinking water.

9) Do you find Omkar packaged drinking water is easily available in market

easily av ailable of omkar

Valid

Frequency not applicant 20 Yes 60 No 20 Total 100

Percent 20.0 60.0 20.0 100.0

70

60

60

50

40

30

20

Count

20 10 not applicant Y es

20

No

easily available of omkar

As per above table in 100 respondents 60% of the respondents are satisfied with the Availability, and remaining 20% of the respondents are not satisfied with the availability

10) Which are the other brands you switch to in case of Non Availability of Omkar
in non av ailability of omkar

Val id

not appl i cant suj al 2000 bi sl eri ki nl ey bi ndu any other T otal

Frequency 20 6 55 15 3 1 100

Percent 20.0 6.0 55.0 15.0 3.0 1.0 100.0

60 55 50

40

30

20 20 15 10

Count

6 0 not applicant sujal2000 bisleri kinley 3 bindu any other

in non availability of omkar

As per above graph in 100 respondents 55% of the respondents switch to bislery in case of non availability of Omkar. 15% of the respondents switch to kinley in case of non availability of Omkar. 6% of the respondents switch to sujal 2000 in case of non availability of Omkar. 3% of the respondents are switch to bindu in case of non availability of Omkar. 1% of the respondents are switch to other brands like kingfisher, Oxyrich, flair, aquafina in case of non availability of Omkar. In this analysis we come to know about competitors of Omkar. Bislery is the major competitor of Omkar.

11) How do you feel about Omkar packaged drinking water?

feel about quality

Vali d

not appl i cant Hi ghl y sati sfied Sati sfi es Neutral Not sati sfi ed T otal

Frequency 20 15 48 13 4 100

Percent 20.0 15.0 48.0 13.0 4.0 100.0

feel about quality

60

50 48 40

30

20 20 15

Percent

10 0 not applicant

13 4 Satisf ies Not satisf ied Neutral

Highly satisf ied

feel about quality

As per above graph in 100 respondents 20% respondents are not aware of Omkar. Remaining 80% of the respondents in that 48% of the people are satisfied with the quality. 15% of the people are highly satisfied with the quality 4% of the people are not satisfied with the quality. Remaining 13% of the people are neither satisfied nor dissatisfied with quality

12) FEEL ABOUT PRICE:

feel about price

Vali d

not appl i cant Hi ghl y sati sfi ed Sati sfi es Neutral Not sati sfi ed Hi ghl y not sati sfi ed Total

Frequency 20 7 39 28 4 2 100

Percent 20.0 7.0 39.0 28.0 4.0 2.0 100.0

feel about price

50

40 39 30 28 20 20

10 7 0 not applicant Highly satisf ied Satisf ies Neutral 4 Not satisf ied Highly not satisf ied

feel about price

As per above graph shows in 100 respondents 20% of the people are not aware of Omkar. Remaining 80% of the respondents in that 39% of the respondents are satisfied with the quality 7% of the respondents are highly satisfied with price. 28% of the people are neither satisfied nor dissatisfied with the price. Remaing 2% of the respondents are highly not satisfied with the price. 4% of the respondents are not satisfied with price.

13) FEEL ABOUT AVAILABILITY:

feel about av ailability

Vali d

not appl i cant Hi ghl y sati sfi ed Sati sfi es Neutral Not sati sfi ed Hi ghl y not sati sfi ed Total

Frequency 20 7 36 26 10 1 100

Percent 20.0 7.0 36.0 26.0 10.0 1.0 100.0

feel about availability

40 36 30 26 20 20

10 10 7 0 not applicant Highly satisf ied Satisf ies Neutral Not satisf ied Highly not satisf ied

Percent

feel about availability

As per graph 100 respondents 7% of the respondents are highly satisfied with availability 36% of the responds are satisfied with the availability 26% of the responds are neither satisfied nor dissatisfied 10% of the respondents are not satisfied with the availability 1% of the respondents are highly not satisfied with the availibility

14) FEEL ABOUT ADVERTISEMENT

feel about adv ertisement

Valid

not applicant Highly satisfied Satisfies Neutral Not satisfied Highly not satisfied Total

Frequency 20 4 20 11 39 6 100

Percent 20.0 4.0 20.0 11.0 39.0 6.0 100.0

feel about advertisement

50

40 39 30

20 20 20

10

11 4 not applicant Highly satisf ied Satisf ies Neutral Not satisf ied Highly not satisf ied 6

feel about advertisement

As per above graph shows in 80% of the respondents 39% of the people are not satisfied with the advertisement 6% of the people are highly not satisfied with the advertisement. 11% of the people are neither satisfied nor dissatisfied. Only 20% of the people are satisfied with the advertisement and remaining Only 4% of the people are highly satisfied with the advertisement.

15) Which are the other brands you prefer most?

6.0 5.5 5.0

4.4 4.0 3.7 3.0 2.8 2.7

2.0 1.9

Mean

1.0 kinley bislery omkar oxyrich sujal2000 bindu

As per above graph shows in 100 respondents all prefer to buy bislery . 2nd they prefer to buy kinley 3rd they prefer to buy Omkar 4th they prefer to buy oxyrich 5th they prefer to buy sujal2000 6th they prefer to buy bindu Totally this graph shows position of the packaged drinking water in market.

Findings:
98% of the respondents know about the packaged drinking water and 2% of the respondents dont know about the packaged drinking water. 87% of the people are consuming packaged drinking water. Such as in offices, travelers, marriage and functions, conferences, computer centre

80% of respondents are aware and 20% of the respondents are not aware of the Omkar brand in hubli city.
76% of the respondents are influenced by brand while purchasing packaged drinking water and 24 % of the respondents not considering brand. They look availability of the packaged drinking water in market.

 31% of the respondents came to know Omkar brand through retailers. 26% of respondent had seen advertisements in news paper. Out of 80% of the respondents 45% of the respondents not satisfied with the advertisement. Only 24% of the respondents are satisfied. Out of 80% of the respondents 60% of the respondents are satisfied with the availability and 20% of the respondents are not satisfied with the availability. Out of 80% of the respondents 46% of the respondents are satisfied with the price.

 Out of 80% of the respondents 63% of the respondents satisfied the quality. From the analysis it was clear that 55% of the people switch to bislery, and 15% of the people switch to kinley in case of non availability of Omkar. From the research it was clear that bislery and kinley are the fast moving brands and bislery is the market leader. From the research it was clear that while purchasing Omkar people will consider 1st quality, 2nd hygienic, 3rd brand and availability, last one is price. From research I came to know that most of the respondents are prefer to purchase bislery, next kinley, Omkar, oxyrich, sujal, bindu. Omkar is in 3rd position.

Recommendations:
The company has to promote in their advertising strategies in order to increase the awareness of the product. It can create awareness by creating its own website and providing information to the customers. The company can launch their product with new packing that convenient for the consumers The company can also produce various sizes of their product such as 5ltr, 25ltr etc The company has good distribution network. But it delays in delivery of the product on time because of the unskilled workers. So it should train the workers or take some experienced persons. There should not be delay in supply of water, if so another brand will enter into the place of Omkar. Most of the retailer complains against delay in supply, which should be avoided.

 Limitations: The survey made was limited to Hubli city only. The sample size taken for the study was very small compaired to the huge population of the city and hence was not fully representing the city. Due to shortage of time we could study the Hubli city. Company is very rigid in providing the information.

Conclusion: After going through detailed study, I come to the conclusion that company life span of 3years it is at a very good progress. There is very good opportunity for Omkar packaged drinking water in market. Recently it started Omkar club soda. They have plans to start cold drinks also. It has good distribution network. But it delay in delivery of the product because of un skilled labors. So the company can take any action for this problem. And company can also think of its threats from new entrants and can involve in customer retention as well as more awareness program.