SUMMER TRAINING REPORT ON A study on CASA base of Indusind bAnk

PRESENTED BY:SANTOSH KUMAR RANA

PGDFC (09FC028) IMIS Bhubaneswar
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OBJECTIVE of project report

1. To study the different current & saving bank account in indusind bank. 2.To know the perception of the customers of indusind bank regarding its products & services. 3. To study brand image of the bank. 4. To increase the business of the bank.
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Scope of project report

1. Indusind bank increase its customer base.

2. Provide more value addition in its services

to get the customer. 3. Provides knowledge & idea about the internal figure of the bank. 4. Customers development process.

RESEARCH METHODOLOGY
Survey method.
Sampling techniques. Methodology of data collection. Sample size.
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Agenda

Overview of IndusInd Bank in india.

Products & services. Data analysis & interpretatipon. Conclusion.

A New Generation Private Sector Bank

Incorporated in April 1994. IndusInd Bank has a:i) network of 180 branches. ii) 378 ATMs. iii) spread over 147 geographical locatiohs. iv) 28 states and union territories across the country. CASA:2009 2010 % (increase) 17.61% 20.20% 37%

Products & services

Personal banking.
Wealth management services. Corporate banking.

International management.

Saving bank account

A safe & easy way to save money.
A saving allows you to :-

1) Deposit money . 2) Withdraw money. 3) Earn interest.

Target segmentation. Documentation.
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Types of saving account

1) Regular saving A/C.
2) Privilege saving A/C. 3) Privilege plus saving A/C.

4) Indus comfort A/C.

5) Indus classic A/C. 6) No frills A/C.

Current account
A running a/c.
supporting unlimited withdrawals & deposits. Convenience of the business. Who needs a current account? Product definition.

Documentation.

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Types of current account

1)

Indus Edge A/C.

2) Indus Prestige A/C. 1) Indus EFFC A/C.

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Balance Sheet

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Balance Sheet

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Improving Liability side of Balance Sheet

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Findimg of the project report

The strength of indusind bank is existing

customer base. General people are not so much aware of indusind bank. Most of customer are using e-banking products are ATM & mobile banking. In Bhubaneswar indusind bank only one personal ATM.
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Suggestions of the survey

More focused advertisement & promotional

activites. The bank inform the existing as well as potential customer about: New schemes from time to time. Awareness about e-banking should developed.
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Limitation of project report

It was not possible to understand thoroughly

about the different aspects of the financial consultant within 60 days. The time bound period is the major limitation in research projects. All the finding & conclusion obtained are based on the survey done in the working area within time limit.
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conclusion
Today nationalized privare & foreign bank

are spending much of their advertisement, CRM, & CSR activites. Though indusind bank understands all these issues but the pace is very slow for them compare to other banks. But existing customer are very much satisfied with the services of indusind bank.
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THANK YOU.
VISIT:WWW.INDUSINDBANK.COM
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