7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue

Free Webinar - 26 June 2013 -1-2pm Please turn up your computer speakers or put on your headset You can ask questions in writing in the chat panel

WELCOME to the FREE webinar

Free Webinar 26 June 2013 -1-2pm

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Please turn up your computer speakers or put on your headset You can ask questions in writing in the chat panel

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ABOUT THE WEBINAR SERIES

EU Lobbying, Ethics & Transparency: "Do"-s and "Don't"-s

Risk Regulation in the EU: Sectors, Advocacy and the Precautionary Principle

Regulatory Affairs Explained: What you must know about implementing & delegated acts

How to Master EU Interest Representation: The BM guide to EU lobbying best practices

7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue

Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs

EU Public Affairs Forecast until June 2014: What to expect until the end of Barroso II and beyond?

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GOOD TO KNOW

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Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A

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Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED Recording & PPT will be made available within 3 days

Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED Recording & PPT will be made available within 3 days Transcript will be available within 1 week

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SPEAKER & ORGANISER

7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue
SPEAKER Diederik Peereboom:
Director, Public Affairs at Burson-Marsteller Brussels

7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue
SPEAKER Diederik Peereboom
Director, Public Affairs at Burson-Marsteller Brussels

MODERATOR Andrs BANETH

Director European Training Academy

1-day EU training workshops on lobbying, communication & decision-making

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THE PRESENTATION

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7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue
Diederik Peereboom, Director
Webinar, Brussels, 26 June 2013

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E V I D E N C E - BA SE D C O M M U N I C AT I O N S

Click to edit Master title style Whats in a name?

COMMUNICATION

THE ACTIVITY OF CONVEYING MEANINGFUL INFORMATION

LOBBYING

" THE ACT OF ATTEMPTING TO INFLUENCE DECISIONS

GOVERNMENT RELATIONS COMMUNICATIONS

PUBLIC AFFAIRS

ISSUES MANAGEMENT CORPORATE CITIZENSHIP STRATEGIES PUBLIC POLICY REPUTATION STAKEHOLDERS

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E V I D E N C E - BA SE D C O M M U N I C AT I O N S

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1. Set Clear Objectives

7 Tips

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E V I D E N C E - BA SE D C O M M U N I C AT I O N S

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1. Set Clear Objectives 2. Develop a Compelling Story

7 Tips

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E V I D E N C E - BA SE D C O M M U N I C AT I O N S

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1. Set Clear Objectives 2. Develop a Compelling Story 3. Understand the Process

7 Tips

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E V I D E N C E - BA SE D C O M M U N I C AT I O N S

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1. Set Clear Objectives 2. Develop a Compelling Story 3. Understand the Process 4. Be Informed

7 Tips

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E V I D E N C E - BA SE D C O M M U N I C AT I O N S

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1. Set Clear Objectives 2. Develop a Compelling Story 3. Understand the Process 4. Be Informed 5. Maintain a Network of Contacts

7 Tips

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E V I D E N C E - BA SE D C O M M U N I C AT I O N S

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1. Set Clear Objectives 2. Develop a Compelling Story 3. Understand the Process 4. Be Informed 5. Maintain a Network of Contacts 6. Avoid Complacency

7 Tips

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E V I D E N C E - BA SE D C O M M U N I C AT I O N S

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1. Set Clear Objectives 2. Develop a Compelling Story 3. Understand the Process 4. Be Informed 5. Maintain a Network of Contacts 6. Avoid Complacency 7. Build a Strong Team

7 Tips

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E V I D E N C E - BA SE D C O M M U N I C AT I O N S

Click to edit Master title style 1. Set Clear Objectives

SET CLEAR OBJECTIVES AT THE BEGINNING OF YOUR CAMPAIGN

ENSURE THAT THE ENTIRE TEAM KNOWS THE OBJECTIVES

BE PREPARED TO ADAPT YOUR STRATEGY IN RESPONSE TO BOTH EXTERNAL AND INTERNAL CHANGES

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E V I D E N C E - BA SE D C O M M U N I C AT I O N S

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THINK OUTSIDE THE BOX THINK POLITICALLY BACK UP YOUR ARGUMENTS USE DIFFERENT CHANNELS
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Click to edit Master title style the Process 3. Understand

MAP EACH STEP OF THE PROCESS

KNOW THE KEY ACTORS AND INFLUENCERS

THINK AHEAD

BE PROACTIVE: DO NOT FOLLOW BUT SHAPE THE PROCESS

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Click to edit Master title style 4. Be Informed

UNDERSTAND THE RELEVANT DEVELOPMENTS INTERPRET THE CONSEQUENCES SPOT NEW HOOKS WATCH POTENTIAL OPPONENTS

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Click to edit Master title style of Contacts 5. Maintain a Network

SEARCH FOR ALLIES AND BUILD COALITIONS

FIND THOSE WHO SHARE YOUR DESIRED OUTCOME

FORM A CHOIR OF DIFFERENT VOICES

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Click to edit Master title styleComplacency 6. Avoid

A feeling of smug or uncritical satisfaction with oneself or ones achievements

SEE IT THROUGH UNTIL THE VERY END

WHAT CAN STILL GO WRONG?

WHAT IS NEXT?

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Build a Strong Team Click to edit Master7. title style

A VARIETY OF SKILLS

STRONG INTERNAL ORGANISATION

CLEAR AND REGULAR INTERNAL COMMUNICATIONS

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If you have further questions, you can contact Diederik Peereboom: diederik.peereboom@bm.com

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Questions? Type in the Chat Box!

Thank you for your attention

and see you on 3 July!