Professional Documents
Culture Documents
Submitted by:
Shveta Bhatia Sunny Grover Varun Joshi Sheenu Chhabra Vivek Chaudhary Vishakh Varun
AMUL INTRODUCTION
More than 60 products. Exported to more than 20 countries. Founded in 1946. AMUL Pattern in co-operative sector. National Dairy Development Board White Revolution IRMA GCMMF - One brand
AMUL INTRODUCTION
Members:12 district cooperative milk producers' Union No. of Producer Members:2.5 million No. of Village Societies:11,962 Total Milk handling capacity:9.91 million liters per day Milk collection (Total - 2005-06):2.28 billion liters Milk collection (Daily Average 2005-06):6.3 million liters Milk Drying Capacity:511 metric Tons per day
Product Range Liquid Milk (nine varieties) Milk Powders (five varieties) Butter Ghee (two varieties) Bread Spread Cheese (three varieties) Cocoa Products (two varieties) Sweets (three varieties) Ice Cream (several varieties) Condensed Milk Edible Oil (nine varieties) Mineral Water Fruit Drinks
Brand Name Panel E: Number of Brands Liquid Milk: AMUL, SAGAR Milk Powders: Amulspray, AMUL, SAGAR, Amulspree, Amulya Cocoa Products: AMUL, Nutramul Edible Oils: Dhara, Lokdhara Mineral Water: Jal Dhara Fruit Drinks: Safal
Amul Strategy
Supply Chain
Chilling Plants
CONSUMERS
CONSUMERS
WHY AMUL IS
Relationship : Sociable
Culture :
Personality : Sharing Simple, Indian Self-Image : Reflection : Proud Indian, Fun loving Value Oriented
Co-operative,