M E N U P L A N N I N G P RO J E C T

project allows some exposure to the development

of dream restaurant from the conception to the grand opening once completed would allow to go to a bank and may have a Loan

SUGGESTION
Hand written with cover page
Should be neat and clean Hand writing should be read able Menu should be attractive and presentable Should be in 5 phase: The Business Plan, The Market
Research Analysis, The Marketing Plan, The Restaurant Menu, The
Operating Plan

PROJECT GRADING SCALE

Each phase of the project equals 20% (20). 20 X 5(phases) = 100 To get full credit (100), you must submit with in 8th July 2012

P H A S E I - T H E BU S I N E S S P L A N
Give the legal name of the business as well as the address and
telephone number Write a one sentence mission statement defining what the business is all about State the general and specific nature of your business and its industry. Explain in detail your business goals and objectives Describe the products and services your business will offer, and briefly state who will buy these products and services

P H A S E I - T H E BU S I N E S S P L A N
Give a history of your business/concept, and discuss why you feel this business will be successful. Be sure to include the following points: (20 points)
What need it fills and why? Why you chose your location? What qualifies you to run the business? How and why your concept will work in the area you have selected?

PHASE II - THE MARKET RESEARCH A N A LY S I S

Discuss the size of the market, both geographically and by the number of customers, based on your research. Discuss the characteristics of your average customer and include such

items as age, market area, average income, gender, life style, occupation, etc
Explain why this market needs your product/service and is this product a fad or a continuing need Discuss any outside factors, i.e., economical, legal, social, technological, etc., that may have a significant effect on the operation of the business

PHASE II - THE MARKET RESEARCH A N A LY S I S

List at least three major competitors. Be sure to include the name, address, market information, number of years in business, estimated revenue, number of employees, price strategy, products/services, advantages and disadvantages, or strengths and weakness

PHASE III - THE MARKETING PLAN

Determine the market position. What image will your business have? Is the business expensive, exclusive, service oriented, high quality, convenient, fast, etc? Research the marketing methods your competition implemented to achieve their market share. Which advertising mediums do they most effectively use? Determine the advertising/promotion sources will you use, i.e., radio, television, newspaper, magazines, etc.

P H A S E I V - T H E R E S TA U R A N T M E N U
Write a menu with detailed descriptions of your chosen food items.
The menu should look the way you would want to present it to your customers. The menu must have the following items included: six (6) appetizers, five (5) salads, five (5) soups, eight (8) entrees, and five (5) desserts. Remember that the menu determines who you are, so be sure to include a signature dish as a focal point of the menu.

PHASE V - THE OPERATING PLAN

Discuss the physical location of the business and include a detailed description of the building, the square footage, access to major roads, lighting, parking, visibility, and traffic counts. Describe the daily operation of the business to include service periods and hours of operation Write a cost -out schedule of personnel with hours worked per week and rate of pay for hours worked and include front- and back-of-the-house as well as salaried managers

PHASE V - THE OPERATING PLAN

Write a brief job description for each employee. Be sure to include responsibilities, educational requirements, and pay scale for each employee

Determine what suppliers are required? Make a list with a

minimum of three suppliers you will use and tell how and why you picked them