Barnes and Noble is the largest book retailer in the United States.

The researchers of Team D conducted a survey to determine:

Is there a decrease in actual printed media buying with the introduction of the electronic media that is now available?

 The Results
Discuss Statistical Analysis Discuss Potential Challenges to Validity and

Reliability
Steps to minimize these challenges The General Response Type of Ranking The findings in order of power

 Barnes & Noble data analysis is based on two stages

Inferential and Descriptive Study

The data results are displayed in graphical method

The use of proper statistical analysis of the hypothesis

testing method Data results that fall into the two tail test level

 The research has potential challenges of

validity and reliability The reliability and validity of the testing and questionnaire can be the important factor Barnes & Noble faces challenges from

competition with their electronic media

products and internet sites

Increase the sample size so that the data is not skewed with outliers

Keep the number of researchers small while analyzing

the data
Use employees that have experience in asking questions Have test run of the questionnaire to verify the reliability and validity

Barnes & Noble Electronic or Printed Media Preference

50 45

Number of Completed surveys

40 35 30 25 20 15 10 Printed Media Electronic Media

5
0 Printed Media Survey Answers Electronic Media

 Order of Power
Categorical scales to measure qualitative data Four Types: Nominal, Ordinal, Internal, and Ratio Barnes & Noble survey is nominal

Nominal
Categorical Mutually exclusive
(1) Prefers Electronic Media (2) Prefers Printed Media (such as books and magazines)

Results
60% of the participants prefer printed media

 By utilizing the research process, corporations can effectively

make decisions to improve their operations. This was shown

during the analysis of Barnes & Noble. By providing customers with surveys related to the media

reading preferences, the executives could understand what

method of media its customers preferred, either printed or electronic. By understanding customer preference, the executives are able to maximize profit by stocking the version of media that their customers preferred.

 Cooper, D. R., & Schindler, P.S. (2011). Business research methods (11th ed.). New York, NY: McGraw-Hill/Irwin. Decision Analyst. (2013). Analytical Consulting. Retrieved from http://www.decisionanalyst.com/Services/stati stical.dai Explorable. (2013). Validity and Reliability. Retrieved from http://explorable.com/validityand-reliability.com