Professional Documents
Culture Documents
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Chapter Objectives
To understand methods for learning about cultural environments To analyze the major causes of cultural difference and change To discuss behavioral factors influencing countries business practices To understand cultural guidelines for companies that operate internationally
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Culture
Learned norms based on values, attitudes, and beliefs of a group of people
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Cultural Diversity
A means of gaining global competitive advantage by bringing together people of diverse backgrounds and experience
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Cultural Collision
Occurs in international business when: A company implements practices that are less effective Employees encounter distress because of difficulty in accepting or adjusting to foreign behaviors
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Cultural Awareness
Problem areas that can hinder managers cultural awareness Subconscious reactions to circumstances The assumption that all societal subgroups are similar
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Country-By-Country Analysis
Managers find this difficult to implement because: Subcultures exist within nations Similarities link groups from different countries
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
2-17
Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Work Motivation
Materialism and Motivation Expectation of Success and Reward Performance and Achievement: The MasculinityFemininity Index Hierarchies of Needs
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Hierarchy of Needs
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Relationship Preferences
Power Distance Individualism Versus Collectivism
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Risk-Taking Behavior
Uncertainty Avoidance Trust Future Orientation Fatalism
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Communication
Spoken and Written Language Silent Language Distance Time and Punctuality Body Language Prestige
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Ethnocentrism
conviction that ones own culture is superior to that of other countries
Geocentrism
requires companies to balance knowledge of their own organizational cultures with both home and host country needs, capabilities, and constraints
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Scenario 2.
Outward expressions of national culture will continue to become homogeneous while distinct values will remain stable
Scenario 3.
Nationalism will continue to reinforce cultural identity
Scenario 4.
Existing national borders will shift to accommodate ethnic differences
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
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Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall