HUNGER FREE

Eat till you sleep; sleep till you are hungry

Company Profile

What is Hunger Free?

Surroundings
Open every day Variety, variety, variety Company Ownership

Products
Below mentioned are the list of products that we are focusing on. Alcoholic drinks, oily foods will not be sold in our bus, as Hunger Free promotes a healthy and positive food. Product Description Kathi roll. Sandwiches(15 types) Eggee. Hot dog(veg/ non veg). Chicken salad. Juices- Fruits, tomato, carrot, Beetroot.

WHAT YOU EXPERIENCE TODAY

WHAT WE WANT YOU TO EXPERIENCE

POLITICAL & LEGAL FACTOR

Licensing/Registration under Food Safety And Standards Act of India All fire safety requirement will be fulfilled like 1. Automatic fire suppression systems (e.g.: sprinkler systems) What we aim to do Food will be prepared, packed or kept under in good sanitary conditions No filthy, rotten, decomposed or diseased animal or vegetable will be used No use of any prohibited or excessive preservatives. If the quality nor purity of the article will not fall below prescribed standard.

Economic Factors
Effect of Recession
People will prefer street food

Effect of Inflation
Higher wage Raw material cost will increase Final product will be more expensive

The fast food industry pays close attention to what the Indian society wants and needs. Food offered will be affordable and of consistent quality. Healthier options like Fat free, non oily, steamed food will be served. Will be convenient and fast to accommodate the fast pace of Indian lifestyles.

Market Analysis
Market for Fast Food business is huge and a detailed study of competitors is necessary for survival. In this business to know your competitors is to know your opportunities. Critical Success Factor of our products are Taste, Quality & Service.

COMPETITION

McD

STREET FOOD

KFC

COMPETITORS
RESTO BAR Vendors

Segmentation

Stake holders, partners

Loyal Consumers

Potential Customers Geographic

Need

Marketing Mix
Advertisements

Face book Twitter

Messages

Endorsing

Email

Newspapers

Posters

Public Awareness

Business Place

Work Places And Residential

Colleges and Gardens

Railway stations And Bus Depots

Promotions

Future

Brand Building

To target family members Placed in Cities

Online Advertisements

Hoardings

Residential Areas

Pamphlets

Positioning
4 3 2 1 Perceptual Gap Desired Position

Competitors Position Customer Acceptance 1 2 3 4

2 2 1

SWOT ANALYSIS
Strengths
Unique taste Hygiene Separate veg and non-veg kitchen Service we provide Mobility of vehicle

Weakness
No permanent location Lack of space inside van and outside Limited sitting facility Initially limited dishes

SWOT ANALYSIS contd

Opportunities Capture entire street food sector. Bringing in new offers Setting a new trend in serving food on street. Attract customers of street hawkers, restaurants and others .

Threats Street hawkers, restaurants etc. Imitating our ideas and concepts we follow.

MARKET STRATEGIC PLANNING

CURRENT YEAR PLAN Introduce our brand. Start with two mobile vans. COMING YEARS PLAN Strengthen our brand. Increase the no of vans, start a restaurant with same brand name.

Cover only one city i.e. Mumbai.

More than one city and in different states.

Only available on streets.

Will acquire college canteens with our brand name. Will take orders for party Provide daily lunch, snacks, drinks and juices for offices and shops.

Small level orders will be accepted.

MARKET STRATEGIC PLANNING contd

CURRENT YEAR PLAN Come and buy kind of service. COMING YEARS PLAN A phone call and get food at door step kind of service.

Create our own website.

Will take orders through website ie Login, select dish, pay, food will be delivered at home.

General food for all.

As per your taste ie medium spicy, more cheese, double egg, roasted bread etc.

Individual entity.

Tie-up with various brands.

Execution
Execution of our marketing strategies is very essential to promote our companys name and to achieve our goals. Sponsorship would be a part of our execution plan as we are looking forward to take our business into the next level. Will stick to our task and will maintain the good things we have done so the coming years we will have our basics strong. New products will definitely be on the menu with changes in the pricing strategies for yielding more revenues.

Continued..

Will be more focused on our marketing activities whose objective will only be to promote our name.
Activities will be advertisement on radio, online sales, advertisement on mobile, etc. A great deal of our expenditure will be on the new marketing strategies and its execution.

Control

Very important for a company just started to have a better control over its activities & plan. Objectives fixed can only be achieved through proper decision making and the skills to implement it. Goals and objectives can be attained and can only be updated with a clear picture in mind. Surveys from the public with respect to our business will be valuable in deciding the future actions.

Continued..

Reports from the market and analysis reports can only determine the target and update the milestones to be achieved.

The reason for achieving the milestones or target have to be understood and must be maintained in order to keep the same going for the next years and enhance the scope of the companys activities.

Thank You!