Professional Documents
Culture Documents
17
Chanrs@ms68.hinet.net
0955-268997
http://mypaper.pchome.com.tw/chanrs
MTP
2001.07-
2001.08-
2002.08-
2003.02-
2007.11-
2008.06-EAPs
2008.11-
2009.09-MBA
2010.01-
2010.07-TTQS
2011.10-
2012.01--
2010
2012
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4P
1P: Product
2P: Price
3P: Place
4P: Promotion
4PSTP
S: Segment
T: Target
P: Position
STP4P
13
()
(DEFENSE)
()
(OFFENSE)
(Target Marketing)
()
4P(Product)(Price)
(Place) (Promotion)
(Relationship Marketing)
()
()
()
?
?
------
--
/
/
30
-----------------
4P
Product
Price
Place
Promotion
(
)
4P4C
( Marketing Mix )
( Product )
( Service )
( Prrice )
( Cost )
( Place )
( Availability )
( Promotion ) ( Communication )
24
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
**
Invite
VIP
AIOActive.Internet.Opinion
(strategic planning)
2/2
1/8
(corporate mission)
Body Shop
2/8
(SBU)
LOreal
3/8
1
BCG model
4/8
5/8
(question mark)
(star)
1.
2.
1.
2.
(cash cow)
1.
2.
1.
(dog)
6/8
2
GE model
GE
7/8
8/8
BCG
GE
1/10
SWOT
(strengths)
(weakness)
(opportunities)
(threats)
2/10
SWOT
(macroenvironment)
(microenvironment)
3/10
4/10
SWOT
5/10
10%
35%
6/10
(generic strategy)
(overall cost leadership)
(differentiation)
(focus) (niche strategy)
7/10
(generic strategy)
8/10
(generic strategy)
21Swatch
9/10
(generic strategy)
10/10
(Ansoff)-
1/2
(marketing strategic planning)
STP
2/2
(marketing plan)
*
*
*
*
*
)
(
,.
,.
,.
,,-
()
(
/
)
Personality/Identity
Artfoco
5
25100
---
//-----
SWOT-1
SWOT-2
Strength
Weakness
Opportunity
Threat
.
...
BCG
5W2H
77
APP
APP
--
1
2
3
84
1.
2.
20
3.
4.
5.
6.
http://www.dintaifung.com.tw/tw/default.htm
19581972
1993117
2010~2012
300
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221.5
480
28015
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2
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