NEW (& UPGRADED)

PRODUCT PROMOTION
AND POSITIONING OF
HP NOTEBOOKS
INCLUDING THE NEW
ELITE BOOK.
Made by,
Punit Kumar Sharma.
21/04/2009 08bshyd0600.
 Faculty guide-

prof vighneshwara SWAMY.

company guide(HP)-

mr sandeep menon.

mr rishi bedi.
 HP THE MARKET LEADER
1. Hp was founded by Bill Hewlett and Dave
Packard on January 1, 1939.
- HP’s first product was a precision audio oscillator

2.HP currently has five divisions.

-PSG(Personal System Group)
-TSG(Technology Service Group)
-IPG(Imaging & Printing Group)
-HPS(Hewlett Packard Service)
-HPFS(HP Financial Services)
1. The New Elite Book had to be promoted
amongst the Channel Partners selling
THE MAIN ISSUE dealt in
commercial notebooks.

the project
2. The new features of HP notebooks including
that of Elite Book had to properly conveyed
to the sales representatives of partners.
 THE METHOD USED

1.INTERVIEW.
- initial assessment

2.TRAINING.
-Positioning introduced.

3. Final ASSESSMENT.
 FINDINGS-STAGE 1

TABLE 2 SERVICE COMPARISON

In comparison to
Indivudally,
Partner Name Dell,Out of 10.with
Out of 10
Dell's Score as 10
Microbase 7 7
Zest Systems 7 6
Zenpaq 5 5
JVR 8 7
Choice 9 6
Micro P.ltd 6 8
Frontier 7 6
Average 7 6.4
 FINDINGS CONTD…
HP PARTNER SERVICE
Table 3 Rate Out of 10
Criteria HP DELL LENOVO
Incentive to partners 9 6 5
Reach of the incentive programs 9 4 3
Promotions for the End User 8 6 7
frequency of the Incentives 9 4 4
Average 8.75 5 4.75

TABLE 3 ASSESSMENT SCORES

PARTNERNAME COMPANY SCORE TURNOVER(crores)
Kaka Chidambara Rao Micro Periphereals 4/9 5
Janardhan Reddy Micro base 3/9 8
Zest Systems Murli Mohan 3/9 3
R R Periphereals Rahu Iruvanshi 5/9 8
Quadsel Kran Kumar 4/14 50
 Stage 2- training
INSTRUCTION MATERIAL

1.SELF PREPARED HP MANUAL.

2.VISUAL AIDS.
3.SAMPLE PRODUCT.

HOW POSITIONING WAS DONE.

STAGE 3-FINAL ASSESSMENT
POST TRAINING ASSESSMENT
-GOOD RESULT

SUB TOPIC
-MEETING WITH THE UNREGISTERED
PARTNERS
1.MARGIN ISSUES
2.BILLING ISSUES
3.AFTER SALES AND WARRANTY
4.ISSUES WITH ACCOUNT MANAGER .ETC
 REFRENCES
1. Hp’s Website.

2.Hp Manual.

3.Self Prepared Manual.

Thank you