CITIBANK

Founded in 1812 as the City Bank of New York

Commercial bank subsidiary of Citigroup International operations in 1902 1955, its name to The First National City Bank of New York

In 1976,Named as Citibank
1902 Founded India, Mumbai presence in 140 countries

CITIBANK
Citibank is one of the largest banks in the U.S., and is a part of the financial services company Citigroup. Citibank had been founded in the year 1812. Initially its name was City Bank of New York, which was later changed to First National City Bank of New York. In over 100 countries worldwide, Citibank has been carrying out its operations, which comprise of regular banking services along with credit card, insurance and investment services. The bank claims to have a customer base of 15 million users catered by its online services division alone.

CitiGroup
Citigroup Incor or Citi is an American multinational financial services corporation headquartered in Manhattan, New York City, New York, United States. Citigroup was formed from one of the world's largest mergers in history by combining the banking giant Citicorp and Travelers Group in October 1998 (announced on April 7, 1998). The

HR ASPECTS

Vikram Pandit ( CEO )

William R. Rhodes(Chairman)

TOP COMPETITORS

Bank of America Corporation HSBC Holdings plc JP Morgan Chase & Co Wachovia Corporation Wells Fargo & Company

MARKETING ASPECTS

Target Customers
Upper middle class Business class people

Location
Urban Metro cities

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internet sites Business Magazine

PRODUCTS & SERVICES

Banking Fund services Internet and mobile banking services Lines of credit and loans Private baking Securities services Trust services

Premium Debit Card

Credit Cards

Citibank Rewards Card

Citibank Cash Back Credit Card

IndianOil Citibank Platinum Credit Card

Prepaid Cards
Personal Travel Card Corporate Travel Card

Citibank World Money Prepaid Card

Citibank World Money Corporate Card

Loans

Mortgages Business Loans Stock Power Loan Against Fixed Deposits Personal Loan & Ready Credit

Investments

Demat Mutual Funds Deposits

Insurance

Life Insurance Health & Accident Travel Insurance Home Loan Insurance Home Power Protect

Online Services

Internet Banking Mobile Services Online Security

Special Offers

Dining Shopping Entertainment Travel EMI

Promotions
In order to continually attract attention of consumer, Citibank have launch their promotion activities from time to time. There are many promotion strategies that use by Citibank.

Deposit with Citigold for greater rewards that customer may enjoy up to 3.20% p.a and win a complimentary Samsung Camcorder

In Credit Card, They have Enjoy 0% interest payment with Citibank Easy Pay as benefits own a HP notebook

loans promotion that has in Citibank. Get a free flying lesson and more with Citibank Home Loans is guaranteed gifts free flying lesson,

Online part also got Citibank Electronic Statement be a promotions that is access your past 12 month statement online anytime, anywhere for free.

Citigroup India Operations

Established 109 years ago in Kolkata, Citibank has a long history in India. Currently it is the largest foreign direct investor in financial services in India with a total capital commitment of approximately US$ 4 Billion in its onshore banking and financial services business and its principal and alternate investment programs. It operates 41 full-service Citibank branches in 40 cities and over 700 ATMs across the country.

Citibank is an employer of choice to about 7,500 people.

Pramit Jhaveri CEO, Citi India

Innovations
Recently launched and innovative products and services

Mobile Check Deposit ThankYou Rewards App ThankYou Point Sharing Benefit Builder ThankYou Shop With Points

Women & Co, A Service of Citi

Citibank for iPad Google WalletTM

Citi Price Rewind

USP
Citibank in the early 1990s built a unique service proposition around the concept of CPT Competence, Problem-free, Timely service. Its entire internal infrastructure was designed to deliver CPT to customers on a consistent and reliable basis. Its training programs were designed to increase the knowledge and skill levels of the front-line staff. Its rewards system was crafted to reward employees,teams, and departments that eliminated or prevented problems from happening to customers.

Its capital budgets were ranked in terms of which items would improve the timeliness of service and product delivery. Using these steps these steps the bank was able to reduce the time it took to issue ATM cards to new account holders from ten days to less than three days, including mailing time.