PMG 451 PARK VISITOR DESTINATION MANAGEMENT

I- City Travelogue

Prepared By; ZURAILA BINTI ZULKIFLI (2012877346) NOOR SHAKIRA BINTI SALLEHUDIN (2012682938) FATIN BINTI SOKHIMI (2012665934) NUR NADZIAH BINTI MANSOR (2012245018) NURUN NADIAH BINTI AZMAN (2012650694) MUHAMMAD ALIFF BIN MOHD ZAHARI (2012608484) Prepared for;
MR. FIRDAUS BIN CHEK SULAIMAN

MR. FIRDAUS BIN CHEK SULAIMAN

Introduction
i-City is a 72 acres ICT-based urban development beside the Federal Highway in Section 7, Shah Alam, Selangor, Malaysia. This is a technology park located on the outskirts of Shah Alam. i-City which is fast becoming one of Shah Alam and Selangor's top tourist attractions.

Objectives
To find out the components of tourism in i-City. To identify the marketing strategies of our study area. To investigate the strength and weakness of i-City.

MAP TO I-CITY
(KEY PLAN)

MAP OF ICT
(LOCATION PLAN)

Attractions
A Giant Ferris Wheel The Pirate Ship Super Swing

Sight-seeing tours

Recreation attraction

Products
Water world i-City is the latest enhancement to the ever-popular iCity which is fast becoming one of Shah Alam's and Selangor's top tourist attractions. The colorful display of i-Citys magical forest is proof of the wonderful things man can create

i-City offers a variety of unique sight that are sure to amaze anyone who visits here.

Promotion
WaterWorld @ i-City is a water theme park with a vortex ride called the Tornado, the first spiral slide of its kind in South East Asia WaterWorld @ i-City always having a promotion during any occasion

Pricing
They often give discount to visitors during any occasion .
RM MondayFriday SaturdaySunday Public/School Holiday 50 40

Adult Child (below 11)

40 30

Component of tourism
Operating sectors and tourism industry.
1-Entertainment. City of Digital Light. I-city Water World. Snow walk I-city.

Food Services KFC. Pizza Hut. Old Town. Kiosk

Accommodation I-city Hotel

The Built Environment. 1- Superstructure. Example : Hotel and food services. 2- Technology Example : I-card.

Watch wristband

Watch wristband

Spirit of Hospitality Deliver their experiences in a way that enables the visitors to believe they are welcome, that they are truly are guests. Example : Every place have a life guard to give guidance and keep the visitors safety.

Weakness

Future Plan

Increase promotion during festival and school holidays Improve the quality of services such as using a higher technology for customer services To add more interesting activities for the visitors

Comparison between I-City and Bukit Merah Laketown Resort

Element)

Digital Lighting

Ferris wheel

Tornado slide

Bukit Merah Laketown Resort (Natural Element)

Eco park

Orang Utan Island

Waterpark

Conclusion
As the conclusion, visitors can enjoy verities of activities at iCity and get new experience. Besides that, the visitors also can spend their leisure time by doing the activities provided and they can release tension there.

Recommendations
Improve the facilities and activities so that there will be no weight limitation for the visitors to do the activities provided. Built a counter services for visitor to evaluate their satisfaction.