Professional Documents
Culture Documents
Group Members:
Presented to:
COMPANY PROFILE
Our Vision To be the recognized leading Nutrition, Health and Wellness Company. Our Mission Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night
PLANNING:
NESTLS WORLDWIDE STRATEGY
To offer products that have proven superiority in consumer taste preference and nutritional value To invests in the innovation and renovation of a large variety of products both to enhance and communicate their taste and nutritional value Acquisitions to diversify the company's product offering
QUALITATIVE RESEARCH: This involves setting up small focus groups of consumers who express their ideas and opinions about their needs and views on different products. At one level, this might involve asking groups of athletes to talk about their lifestyles, dietary habits and training regimes.
At another level, it could involve a consumer focus group discussing the quality of the nutritional labeling on a yogurt drink
QUANTITATIVE RESEARCH: This involves only relatively few people like professional, market researchers may interview thousands of people through postal or telephone interviewing.
Nestl regularly uses both forms of research to gain a clear idea of consumer opinions and trends.
Using these customer profile techniques, Nestle developed its different product strategies to target the customers.
ORGANIZING
The Nestl Group is managed by geographies (Zones Europe, Americas and Asia/Oceania/Africa) for most of the food and beverage business, with the exceptions of our globally managed businesses i.e. Nestl Waters &Nutrition Employees in the organization has clearly written job description according to the designation.
Training programs are offered primarily and frequently to improve the skills of employees. Companys policies and procedures are displayed as a chart in every office of Nestle and they are also accessible at net
LEADING
LEADERSHIP PRINCIPLES
Their motto is: "Teamwork with responsible leadership"
MOTIVATING
EMPLOYEES GET MOTIVATION BY: Immediate job satisfaction Long-term career development Superior pay and benefits The personal growth that comes from experience and training Materialistic as well as internal motivation
CONTROLLING
COMMUNICATION CONTROLS: Polices & procedures made available and communicated to staff in term of system manual and training/ awareness sessions. There is a process in place for communicating changes in accounting methods, regulations, and rules. Policies describe the process for communicating changes in accounting methods and rules to staff.
CONTROLLING
There are established internal and external communication channels. Employees are free to communicate to any authority. There is no particular established channel. Authorities are bound to listen to the employees.
CONTI
MONITORING: Management periodically reviews the policies &processes to recommend changes needed for improvement.
CONCLUSION
REFERENCES
1. 2. http://www.nestle.co.za/ http://wiki.answers.com/Q/What_is_the_Mission_Statement_for_Ne stle 3. http://www.nestleprofessional.com/uk/en/FAQs/Company_related_F AQ/Pages/FAQ_Our_Company_2.aspx?UrlReferrer=https%3a%2f%2fw ww.google.com.pk%2f http://www.scribd.com/doc/66170817/NestleMission-Statement