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Innovative Use of Technology in the Legal Department

Hosted by David Rohde, Esq.

Baker Robbins & Company

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Our Panel Experts

 Peter J. Vissicchio | Pfizer Inc.

– Business Technology Senior Manager whose team provides technology strategies,
delivery and support to an 800 person Legal organization
– 14 years w/Pfizer helming systems standardization, cost savings and other IT roles
 Mike Russell | Liberty Mutual Insurance
– Strategic Legal Technologist - Enterprise Legal Services
– Has spent past seven years supporting the automation for nearly 2,000 users in 60 sites,
including corporate and field legal, internal business clients, and outside counsel
– Former law firm consultant, IT Director & CTO, actively involved in ILTA for 14 years

 Risa Schwartz | Cisco Systems, Inc.

– Head of Knowledge Management – Cisco Legal, setting KM strategy and building
resources/tools to provide industry-leading client service
– Manager of KM at Wilson Sonsini Goodrich & Rosati prior to joining Cisco
– Seasoned attorney, practicing law prior to joining the ranks of KM professionals

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Our Moderator

 David Rohde, Esq. | Baker Robbins & Company

– 11+ years experience as both courtroom litigator and legal technology project
manager
– Implemented new technologies in support of complex litigation and designed and
implemented case and matter management systems
– Lead in successful initiatives to re-engineer business processes and litigation
workflow
– Senior Counsel for Information Technology at the New York City Law Department
prior to BRCo

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Overview of Today’s Panel Discussion

How Existing Technology is Ingeniously Used Today

 Drivers for Innovation

 Approach to Innovation
 Impact of Innovation
 Questions & Answers

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Drivers for Innovation

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Drivers for Innovation

 Cost savings
 Technology shift
 Access to data
 New business need
 Regulatory/statutory/legal requirements
 Risk management
 Usability improvements – user feedback
 Total quality management, six sigma, etc.

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Drivers for Innovation | Case Study 1

Innovative Use of Technology in Corporate Law Department

Problem: Need for robust legal data warehouse (LDW) for advanced
analytical reporting
– The need for the warehouse arose as Pfizer’s Legal Division completed
the deployment of an integrated set of transactional tools for budgeting,
matter management, patent and trademark administration and electronic
billing
– Each individual integrated systems had particular reporting limitations,
making pulling together data across the multiple systems ranged from
difficult to virtually impossible

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Drivers for Innovation | Case Study 1

Innovative Use of Technology in Corporate Law Department

Solution: Build a comprehensive data warehouse that combined each

system’s daily transactional data into an easily accessible, flexible and
manageable structure
– LDW built using company standard tools and leverages a corporate
shared service for hosting
– Allows IT and users to develop and run complex dashboards and reports
that cross source system boundaries and include capabilities such as
charting and drill down
– Day to day operational support and minor enhancements are outsourced
to offshore vendor at highly competitive rates

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Drivers for Innovation | Case Study 1

Innovative Use of Technology in Corporate Law Department

Technology
 Oracle – Leveraging a typical star schema with a small number of fact
tables linked to various hierarchal dimension tables to support drill down
via dimensions such as date/time, department, geography, patent family,
matter etc.
 Informatica – Most ETL (extraction, transformation and load) routines
 Business Objects – All reports, dashboards and ad-hoc access

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Approach to Innovation | Case Study 2

Innovative Use of Technology in Legal Department

Problem: Improve process for processing and paying paper law firm and
vendor invoices.
– Original process was entering paper invoice data into Excel spreadsheets,
which offered no capability for tracking workflow or reporting, and many
opportunities for error
– Despite having over 80% of firms using eBilling, this until still handles a
monthly volume of 5,000 – 6,000 paper invoices
– While most invoices are in the range of 5-13 pages, some (quarterly)
exceed a thousand pages

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Approach to Innovation | Case Study 2

Innovative Use of Technology in Legal Department

Solution: Shift away from paper, repurpose existing commercial off the
shelf technology to treat invoices as documents in DMS
– Allows for capturing basic metadata about each invoice and then attaching
a PDF scan of the paper to the metadata
– Workflow functionality implemented to allow work to be assigned to bill
processors and monitored by supervisors, including both age and dollar
value of work in process
– Users were equipped with dual monitors to ease the change to imaged
paper and increase efficiency when reviewing bills (on one screen) and
looking up or entering other data on the other screen

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Approach to Innovation | Case Study 2

Innovative Use of Technology in Legal Department

Technology
 Documentum WebTop – Out of the box web front end for the
Documentum Content Management System; customized by internal IT
developers to capture needed invoice attributes; simple interfaces to other
systems of record (i.e. firm names & TINs, etc); workflow (document
lifecycle) and exports of metadata to reporting environment.
 Adobe Acrobat Standard – Off the shelf technology used to review and
annotate/mark-up bills electronically.

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Approach to Innovation | Case Study 3

Innovative Use of Technology in Legal Department

Problem: Need for question and answer collaboration tool for contract policy
explanation and issue resolution that is integrated with e-mail, with Q&A captured
in a searchable knowledgebase for re-use; Problem Part Deux: need to enhance
existing system’s integration with e-mail, playbook content and contract
management system
– The need for a collaboration tool and playbook repository arose as Cisco and Cisco
Legal expanded globally and business units and attorneys needed to resolve
contract negotiation issues quickly and share information
– Original process was to call or e-mail colleagues with questions, with each person
preserving written information on their own hard drive; playbooks (annotated guides
to major contracts) were updated when new information was passed from an
individual to the playbook content manager
– Current bulletin board system is partially integrated with e-mail (making responses
to queries cumbersome if the attorney cannot access a browser) and with
playbook’s standard and fallback clauses and explanatory materials, and not
integrated contract management system or document assembly software

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Approach to Innovation | Case Study 3

Innovative Use of Technology in Legal Department

Solution: Build a collaboration tool that allowed users to ask and answer
questions; includes capabilities such as e-mail notification for new questions,
captured Q&A, auto-classification of Q&A, playbook content, and a searchable
knowledgebase.
– Built a custom “communities” framework using a third-party message board
software
– Allows users to access knowledgebase of playbook content and previously-asked
Q&A, and to post questions and answers
– System functionality allows for Q&A to automatically display in appropriate content
sections, and includes capabilities such as e-mail notification for new questions
– To-Be: respond via e-mail or browser; anonymous postings, playbook content
managers' updates uploaded by IT to contract management system
In Progress Solution: Investigate migrating to wiki platform or upgrading
“communities” infrastructure in order to fully integrate Q&A with e-mail, playbook
and contract management system

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Approach to Innovation | Case Study 3

Innovative Use of Technology in Legal Department

Existing Technology
 Web Crossing – “communities” infrastructure, a collaboration server
engine with built-in message board functionality, Solaris v. 5.8
environment; customized by internal IT developers who implemented a
J2EE framework; Oracle database
Investigating New Technology
 Wiki / “LAMP” (Linux/Apache/MySqL/PhP) platform – Leveraging wiki
technology to support integration with standard e-mail for notifications and
replies to conversation threads, and facilitate editing of content and
playbook materials
 Web Crossing upgrade

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Approach to Innovation

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Approach to Innovation

Technology landscape and practicality quotient

 Technology Context
– Platform
– Method/Use/Extension
– Tools
– Deployment
– Support

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Approach to Innovation

Technology landscape and practicality quotient

 How do you Research/Define the Technology Approach?

– Gartner or Other Institutional Research
– Peer Network
– Vendor Communities
– Web Communities
– Other Avenues

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Impact of Innovation

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Impact of Innovation

 Lessons Learned
– Lessons learned on this project would inform your approach on the next
project
– What went right, what went wrong
 Cultural Impact
– How the innovation was received by the user community
– Unexpected benefits
– Proliferation of the technology or the idea behind it (e.g. viral effect)
– Specific approach to managing the cultural impact
– Other ‘culture” issues

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Group Discussion and Questions

Interactive Q&A with the panel…

Share your innovative uses of technology….

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Thank You!

Contact the panel members:

Mike Russell – michael.russell@libertymutual.com

Peter Vissicchio – peter.j.vissicchio@pfizer.com
Risa Schwartz – risschwa@cisco.com
David Rohde – drohde@brco.com

© 2007 Baker Robbins & Company