Professional Documents
Culture Documents
External
Strengthening relationship with related and supporting industries (according to the National Diamond theory by Porter) As Japanese companies are known for their Quality Control programs, it will help the company to gain competitive advantage and improve the national diamond Makes the web cluster stronger. EME industry needs strong after sales support; diagnose & spare parts required for recomissioning the machine at earliest if it is under breakdown It brings in the Strategic Intent for the organization and motivates employees to achieve the goals
Internal
Strengthening dealer network & spare parts support Time and again introducing projects like project A, project B, Future and Frontiers, Maru C
External
Internal
Internal
Internal
Internal
5 FORCES MODEL
Product: Earth Moving Equipment
Bargaining power of supplier (HIGH) 1. No in house R&D. Technology dependence on IH, Bycyrus-Erie & Cummins 2. Dealers, operators of machine
Inter firm rivalry(HIGH) 1.Cat is market leader 2.Price as well as technology driven
Bargaining power of buyers (HIGH) 1.Customised product for various locations 2.Corporate buying 3. Availability of options
Threat of substitutes (LOW) 1. Blasting is not permitted in city area. 2. Even in mines blasting is not always economical; after blasting also loaders or excavators are required
High
High
They adopted cost leadership strategy maintaining the same product quality and pricing the same products 30-40% below similar Cat equipments