Professional Documents
Culture Documents
Social Content
VIDEOS
WIKIS
Social Interactions
Social Platforms
Social media is created and shared within social platforms: status updates and similar interactions drive participation by increasing visibility of use.
Broad/Generic Niche Relevance Numerous Channels, Fragmentation Noise Buying Visibility Earning Visibility Social Trending/Discovery
Source: http://therengen.com
As people take control over their data while spreading their Web presence, they are not looking for privacy, but for recognition as individuals. This will eventually change the whole world of advertising.
- Esther Dyson, 2008
We become what we behold. We shape our tools and then our tools shape us- McLuhan
Individual minds connected & multiplied- now Democratic Collaborative Connected Simultaneous (Secondary Orality- Walter Ong)
Finance & Accounting - A site like Proformative is trying to become the hub for corporate finance professionals.
Biology - Private beta site Benchling wants to become "Github for biology
6 Networks
LinkedIn Facebook Twitter Google Plus YouTube Slideshare
Implications for HR
Your Culture is your Employment Brand and your employees are your brand ambassadors
Content, Conversations
Develop
People interested
Company Employees
Attract
Engage
PepsiCos Possibilities
watch videos from current employees, read executive blogs have conversations with hiring managers.
Gamified induction and onboarding Predictive analytics Communities to help new hires get assimilated faster Finding mentors and buddies
Employee engagement
CASE DESCRIPTION -Deloitte Southern Africa wanted to overcome the obstacles that typically frustrate employee engagement initiatives and win the battle for the hearts and minds of its people. REQUIREMENT -connect employees to the companys shared values -involve employees in the strategy and progress of the business -create a feedback and listening system - Linking KRAs to performance appraisal systems wherein employees can continuously track their current status SOLUTION -Private (customizable) dashboards for every employee - Transparent rewards and recognition system
Source: http://microsoftjobsblog.com/
Onboarding Candidates
Idea: Discussion forum on relevant topics Reference: Infosys campus connect forum
Source: http://campusconnect.infosys.com/forum/
http://twitter.zappos.com/
How companies are benefiting from Web 2.0: McKinsey Global Survey Results
Example: EMC
Internal social network - Innovation showcase Teams develop creative posters and showcase their work -Radio show where employees participate in free wheeling discussions -Photo contest on A day in your life at EMC - New recruits volunteer mentorship program -Empowering employees submit an Idea section
http://www.cfactorworks.com/portal.jsp?y3uQUnbK9L2RmSZs02CjV2k5C44jXZvaAVry6ADWtAE=
Learning 2.0
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Chatter turns the company into a meritocracy, according to Marc Benioff, who said SalesForce is changing the compensation systems to reflect the folks who are really making a difference.
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Students can view, draft, and reply to class discussions, learning and supporting each other in spite of busy schedules.
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Consumers can read books or learn new skills interactively, with video and community.
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Using BlackBerry in 2008, Merrill Lynch executives finished courses 45% faster while maintaining a 1% improvement in users assessment score.
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Users can choose from various topics and find easily digestible videos, take quizzes, and even get feedback on practice.
Rexi Medias Presenter Pro app offers training and tips for public speakers
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Users can select topics in any order, as they see fit, and find easily digestible videos, take quizzes, and even get feedback
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Community Manager
Its less about the tools and more about people HRs traditional core strength
Thank You!
Keep in touch!
http://twitter.com/GautamGhosh http://twitter.com/HRPhilips http://www.linkedin.com/in/Gautam http://www.slideshare.com/Gautam Gautam.Ghosh@Philips.com