Professional Documents
Culture Documents
by PROF. R.N.VENKATESWARAN
Reference Books
An Introduction to Management Science: Quantitative Approaches to Decision Making, by: Anderson Sweeney, Williams, Thomson SouthWestern, 10e Principles of Operations Research for Management (2e) - by Budnick; McLeavey, and Mojena AITB,Delhi edition Operations Research by Taha, HA (6e), Prenhall Principles of Operations Research with applications to Managerial Decisions, (2e), by Wagner, Prenhall, India
DECISION MODELS
Various names given to body of knowledge which use Quantitative Methods in Decision Making: Management Science (MS) Operations Research (OR) Decision Science Modern management requires executive-generalists who are trained and effectively operate in business, industry, government, hospitals, armed forces, educational institutions, service industries etc., They could coordinate the contributions of all of the specialists of an organization. Their task requires the ability to employ structure before content in coping with the extreme diversity of information produced by the organization.
DECISION MODELScontd
Modern Management differs from Taylors scientific management: It views efficiency as secondary achievement, which should follow adequate planning. Both good and poor decisions can be implemented in an efficient way. A company can manufacture a high-quality product at a minimum cost, but the product itself might not be the best choice to meet the companys objectives. Modern management attempts to establish relationship between organizations objectives and its resources. It cuts across traditional areas of management and emphasizes inter-disciplinary approach. People with diverse specialties - e.g. mathematicians, engineers, behavioural scientists, accountants etc., join together to solve an organizational problem
TAXONOMY OF OR MODELS
OR MODELS
Deterministic
Stochastic
HYBRID
Non-linear Optimization
Linear Optimization
Decision Analysis
PERT/ CPM
Classical Methods
Linear Programming
Queuing Models
Dynamic Programming
Search Methods
Markov Processes
Inventory Models
GOAL Programming
Simulation
Evaluation Pedagogy
End-Term Exam ... 50% Attendance ... 5% Quizzes ... 20% Cases/Problems(2 Sessions)... 25%
Decision-Making Process
Role of Quantitative Analysis in the Decision-Making Process:
Problem
Experience
Subjective Analysis
Quantitative Analysis
Opinion
Decision Inputs
Need Recognition
System of Interest
Data Collection
Interpretation of Results
Model Solution
MODEL BUILDING
A MODEL is a representation of reality intended to explain the behaviour of some aspect of it. Taxonomy of Models: Normative & Descriptive Normative models tend to prescribe what ought to be:
Physicians possess a normative model of health Civil Engineers possess a normative model of a building Philosophers have a code of conduct for ethics
3. Criteria
* Verbal Statement * Mathematical Definition
4. Constraining Conditions
* Verbal Statement * Mathematical Definition
Single Product Pricing Problem (Deterministic Problem; Using problem solving framework)
The Massachusetts Bay Transit Authority (MBTA) wishes to smooth its demand for subway services. The system operates to full capacity during the early morning and later afternoon rush hours. The MBTA wants to stimulate greater demand during off-peak hours and to encourage riders who do not need to travel during peak hours to travel at other times. Currently the normal fares are 75 during normal hours and 30 during off-peak hours. The demand function is estimated from data gathered with demand at different fares. p = off-peak fare; q = off-peak demand (000s of passengers) p = 70 65 60 55 50 q = 10.0 12.6 14.9 17.4 20.1