What is social Media?

SOCIAL MEDIA ARE PRIMARILY INTERNET- AND MOBILE-BASED TOOLS FOR SHARING AND DISCUSSING INFORMATION AMONG HUMAN BEINGS. THE TERM MOST OFTEN REFERS TO ACTIVITIES THAT INTEGRATE TECHNOLOGY, TELECOMMUNICATIONS AND SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.

History of Social Media

Social media sites have altered the face of

communication. Business communications in particular have become more personal and profitable due to the development of social media. In the beginning, it was introduced in 2002, Friendster (www.friendster.com) was the first social site, followed by MySpace (www.myspace.com) a year later. Started by two friends, MySpace became extremely popular, and its parent company, Intermix, was acquired by News Corporation for $580 million two years after MySpace was launched.

History (Continued.)
Facebook (www.facebook.com) came out in 2004 initially targeting

college students, but later welcoming everyone. Following Facebook were TagWorld (www.tagworld.com) and Tagged (www.tagged.com). TagWorld introduced tools for creating more personalized Web pages, and Tagged introduced the concept of building tag teams for teens with like interests. Social networking sites compete for attention much like the first Web portals when the Internet exploded onto the scene in the mid-1990s. Variations are emerging all the time. Social media is a way of communicating on a personal level rather than through advertisements, brochures and newsprint. By using social media, you converse with others and they respond to you. Gone are the days of the big advertising blitz with million-dollar ads on television or in print. Some still use them, but social media sites are getting the word out in a much more personal, effective and economical way.

Current Figures
Facebook with 133,623,529 unique visits. MySpace with 50,615,444 unique visits. Twitter with 23,573,178 unique visits. LinkedIn with 15,475,890 unique visits. Classmates with 14,613,381 unique visits. MyLife with 8,736,352 unique visits. Ning with 6,120,667 unique visits. LiveJournal with 3,834,155 unique visits. Tagged with 3,800,325 unique visits. Last.fm with 3,473,978 unique visits.

Some Social Medias

Facebook My Space Twitter Youtube Sms Blogs

Facebook
It was launched in 2004 by Mark Zuckerberg and co-

founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin. Those friends launched Facebook from their Harvard dorm room.
Facebook is the world's largest social networking,

unsurprisingly, is Facebook with an astonishing 300 million registered users. Facebook is a general purpose social networking site and is open to anybody aged 13 or over.

Role of Facebook in Social Change

Facebook played an important role in the PROCESS OF SOCIAL

CHANGE. As an example we can see recent national protests, in Tunisia, Egypt, and elsewhere in the Mid-East heavily relied on the Internet and social technologies like Facebook in the early stages to accelerate the social protest. Although in Egypt, the government attempted to squelch new organizing technologies by largely shutting down the Internet and cellphones, but it was merely the role of facebook through which people came on to the roads for protest and the movement became successful for revolution. "Social media is primed to play a role in Egypt as well. More than 90,000 people signed up on a Facebook page for the Tuesday protests, framed by the organizers as a stand against torture, poverty, corruption and unemployment. But the outlawed Muslim Brotherhood, Egypts most powerful opposition movement, said it would not officially participate, though some of its members joined the protesters in Cairo. (NY Times, Broad Protests across Egypt Focus Fury on Mubarak).

My Space
Myspace is a social networking website. Its

headquarters are in Beverly Hills, California where it shares an office building with its immediate owner, News Corp. Digital Media, owned by News Corporation. Myspace.com with 264 million registered members. Myspace, like Facebook, is a general purpose social networking site and is open to anybody aged 13 or over. It was launched in August 2003. Within 10 days, the first version of Myspace was ready for launch.

Role of My Space in Social Change

They make their message viral and easy to share. Buy a

DVD of their documentary and they send you two - one to share with someone. They brilliantly merge online content with offline activities, such as house parties and private screenings. They provide materials to allow people to host their own house parties .People who sign up online get regular updates on their IPods to motivate and give them insider information. Three 20-something kids with a video camera wind up in northern Uganda. They see incredible horror and encounter heartbreaking suffering, most especially among children.

Youtube
Another very major part of social media is Youtube. Last

month, YouTube became the 4th most visited site on the web after it beat out Microsofts Live.com and MSN, with 85.1 million U.S. visitors. YouTube began as a venture-funded technology startup, primarily from a US$11.5 million investment by Sequoia Capital between November 2005 and April 2006.It was founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. YouTube's early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo, California. The domain name www.youtube.com was activated on February 14, 2005, and the website was developed over the subsequent months.

Youtube and Social Change

Before the launch of YouTube in 2005, there were few

easy methods available for ordinary computer users who wanted to post videos online. With its simple interface, YouTube made it possible for anyone with an Internet connection to post a video that a worldwide audience could watch within a few minutes. The wide range of topics covered by YouTube has turned video sharing into one of the most important parts of Internet culture. An early example of the social impact of YouTube was the success of The Bus Uncle video in 2006. It shows a heated conversation between a youth and an older man on a bus in Hong Kong, and was discussed widely in the mainstream media.

Sms (Short Message Service)

The short message service (SMS) is the ability to send

and receive text messages to and from mobile phones. A short message service (SMS) comprises of Words, Numbers, Alphanumeric Combinations, Binary formats and Graphical and Audio / Video Information. SMS was commercially introduced in 1992 and was developed as a part of GSM. According to the International Telecommunications Union, 90% of the world's population is covered by mobile networks and it estimates that 6.1 trillion messages will be sent in 2010.

Role of SMS in Social Change

The text message on the mobile read, "This election, if you think

that none of the candidates deserves your vote, choose 49(O). It is like saying `none of the above'. If more than 33 per cent choose this option, we will have a re-election." Time Asia's article "U say U want a revolution" lists countries (Spain, China, Hong Kong, India and the Philippines) in which text messaging has brought about political change. From Pakistan we have a recent example of assassination of Salman Taseer, Governor Punjab by his own security guard Mumtaz Qadri. A campaign has been running by SMS which says If u think Qadri is innocent, forward the message otherwise delete it. According to a report 70% people are forwarding this message which shows that 70% people of the whole nation are in the favor of Qadri and they want him to be released because they think that he did right in the name of ISLAM therefore he is innocent.

Twitter
Twitter is a social networking and micro blogging service that

enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Twitter is a free social networking and micro-blogging service. It is a way to keep family, friends, and co-workers up-to-date with what an individual is doing by using an instant messenger service, the web, as well as with mobile texting, plus other venues. Messages sent out by Twitter users are limited to 140 characters. The website is based in San Francisco, California. Twitter also has servers and offices in San Antonio, Texas; and Boston, Massachusetts. Twitter, Inc.

Twitter and Social Change

Twitter has been used for a variety of purposes in many different

scenarios. It has been used to organize protests, sometimes referred to as "Twitter Revolutions" and which include the 2011 Egyptian protests, 20102011 Tunisian protests, 20092010 Iranian election protests, and 2009 Moldova civil unrest. The service has also been used in emergencies and political campaigning. Protesters have been inspired by the recent uprising in Tunisia, vowing to stay on the streets until the government falls. Twitter appears to have been periodically blocked inside Egypt. It played a key part, with supporters inside and outside Egypt using the search term #jan25 to post news on Tuesday, but it was blocked later in the day. Hence it can easily be said now that Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messagescalled "tweets"that can be received either via the Twitter site or by email, instant messenger, or cell phone.

Blog
A blog (a contraction of the term "web log") is a type

of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in re The first blog is said also to have been the first website in 1992. Blogs didn't really start to take off until the late nineties, however, and they gained in popularity after 2000. Early blogs were mostly lists of recommended links with some commentary. verse-chronological order.

Blog and Social Change

But no matter what the topic or nature of your blog,

if you have an audience, you can use your blog to create social change just by spreading the word and doing something. And it doesnt matter how big your audience is. Even if you have one reader that will be one more person who is more educated about an issue and who may take action. The simple act of informing people about problems in society can go a long way towards creating action. Change has to start with education and information. And bloggers are in a fantastic place to provide that.

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