Entrepreneur

Development
for
The Creative Industry
This paper is presented in conjunction with the 1st MSC Malaysia
Creative Industry Dialogue Session 2009
Enterprise 4, Technology Park Malaysia
24 February 2009

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Why Entrepreneurs in the Creative Industry?

World Market
USD 640 bil

Malaysian Market
RM 4 bil

1 Creative companies
to be developed

2
TED Mission Statement

To facilitate the creation and development of

technopreneurs and enterprises that
contribute to the growth of MSC Malaysia
through the establishment of a world class
ecosystem.
Definitions

• Technopreneur
– Innovative, competitive and resilient individual who owns and
manages enterprise as defined below.
• Enterprise
– Sustainable, competitive and innovative business in ICT,
Multimedia and IT-enabled services.
• World class ecosystem
– An ideal environment that encourages the creation and
development of technopreneurs and enterprises with global best
practices in creativity, innovation, technology, talent, policies,
funding, infrastructure, market access, synergies, expertise and
knowledge.
Strategies

• Strategy 1: To have comprehensive development initiatives

covering the TED life cycle

• Strategy 2: To benchmark technopreneurs, enterprises &

development initiatives against global best practices

• Strategy 3: To identify relevant enculturation areas (*externally &

internally)

• Strategy 4: To engage proven partners & establish best practices

in partner management

• Strategy 5: To benchmark and implement best practices to

enhance ecosystem

• Strategy 6: To identify strategic growth areas

6
Creative Content Cluster

 Film dan Television

 Animation and modelling
 Interactive games
 Mobile content
 Interactive content
 Audio

The list is non-exhaustive

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Skill-sets required for Content Industry

 Story Tellers/Writers
 Script writers
 Artist – Character, Background, story-boardist
 Modeller
 Animators – 2D, 3D
 Directors – Creative, Film, sound, photography
 Colorist/texturerist
 Editors
 Musicians
 Lyricist
 Composers
 Singers/Voice Talents
 Programmers
 Graphic Designers
 System engineers, Audio engineers
 Researcher
 …and more
 MSC Malaysia Creative 9

Multimedia Content
Initiative (M-CMCI)
5 Key Areas Key Features
• Focusing on synergizing industry
Funding Skills building blocks.
1. for I.P 4. Developme
nt • Creative Multimedia Content as a
Market Digital key economic driver under 9th
2. Access 5. Media Malaysia Plan
Zones
• Addressing the demands of the
Strategic
3. Alliances local and global content market in
the areas of animation, games and
visual effects.

• Developing I.P, Talent and

Companies of global standards

9
 10
Initiatives

• IPCC
• DST – Digital Story Telling
• CERAMY – Cerita Rakyat Malaysia
• MAC3 – MSC Malaysia animation and
creative content centre
• IP Diversification

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C-TAP 2.0 Model
Creative TAP Program Framework

Awareness Streaming & Preliminary Funding

Seminar Idea Generation Production Submission

• 1 Day business
awareness
• 5 Days • Completion of
Seminar • 3 mths
Residential Funding forms
• 100 -200 pax Mentoring
•Cluster/Business • Presentation/Pitch
• Prospect • Asset development
Identification program
Identification for purpose of
•Preliminary Idea • Funding
• Jointly organized funding
generation Submission
by State SEDC • Organized by
• Organized by • Becomes client
& MDeC MDeC with BAIC
MDeC to MDeC
• Profiling & Inter
view

Final participants will be

• 3 wks selection Process • 2 wks selection Process
matched and encourage to
• 15 – 20 candidates identified • 10 – 15 candidates identified
pool resources & form company

4 months
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11 11
 TED Lifecycle
Business Plan
Promotion of Seeding &
Idea to to Product Roll Reaching Out
•New
technopreneu Business Acceleration
Venture Plan Commercializ •Out and Sales
Product (Global)
markets
rship Formation • Strategic
ation roll-out •New
• Expand products
partnershi
team •New
•Prototype ps
Technopreneur • Venture • Customer’s services
•Detailed • Product
Development road •Prototype • Go-To-
Business portfolio
map • Business requiremen Market
Plan • Skill
• Business Plan t Strategy
•Venture developme
• Market • New •Funding/IP
Strategy nt
concept/mod Feasibility O
Promotion Plan • Funding/IP
el Test customer(s
•Strategic O
• Initial team • Funding ) opportunitie
client(s)
• Market • Go-To- • Funding s
•Entreprene opportuniti
feasibility Market • Entreprene •Strategic
urial es
• SWOT Plan urial
Skill Set • Business
analysis Skill Set Managemen
•Funding Plan
• Business t
Enrich.
Plan •Skill
• Sales
strategy
Dev./Enrich developmen
Enterprise Development t

Business Plan
Seeding &
to Product Roll Reaching Out
Business Acceleration
Commercializ Out and Sales (Global)
Formation
ation

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 Thank you

Presented by
Mohd Shahidan Shaari
shahidan@mdec.com.my
Manager
Technopreneur and Enterprise Development
Multimedia Development Corporation

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