Roslan Mohamad

Director
Content and Industry Development Department
Malaysian Communications and Multimedia
Commission

24th February 2009

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
The Content Industry Value :
Player and Revenues

Create Publish Package Distribute

• Scriptwriters • Production houses • Media Prima • Telekom

• Actors -TV, Advert, Film • Astro • MBNS
• Animators, • RTM • RTM
• Games developer • Maxis
• Digi
• Celcom

Content Creation Content Aggregation/Dissemination

Revenues in 2007
Broadcasting- RM 3.12 billion (exclude
RTM)
Mobile – RM 3.22 billion (Non-voice-20% of
Total Revenues revenues)
- Not available
Total revenues (excludes ASPs and infra) of
SKMM’s service providers in networked
content industry are RM 6.34 billion
(2007)
Non- SKMM’s Domain SKMM’s Domain
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Roles of SKMM
Roles & function of Suruhanjaya Komunikasi dan Multimedia
Malaysia (SKMM) in Content Development as per National
Policy Objectives are:

1.To promote Malaysia as a major global centre and hub for

communications and multimedia and for content services.

2.To grow and nurture content as cultural representation that

facilitates the national identity and global diversity.

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Framework of Content
Development

SCOPES OBJECTIVES
•Mobile Communication •Malaysia as global hub
•Broadcasting for content services
•Internet/Online (Sec 3.2 CMA 98)
•MyICMS 886 –
adequate local content
Networked and sizeable
export revenue
Content
APPROACHES Industry
•Strategic Collaboration
•Industry Players FOCUS
•Government Agencies AREAS
•ASEAN/Regional Bodies •Information based content
•International Bodies •Education
•Entertainment
•E-Commerce
ACTIVITIES TARGET
•Policy and Regulation GROUPS
•Capacity Building •Malaysian Individuals
•Financial Assistance •SME Companies

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
 Content Development Timeline

excitement value image

• Framing the local content definition • Enforcement of the demand • Review and introduce new
and enforcement creation policy demand creation policy
• Availability of quality information • Continuous monitoring and • Continuous monitoring and
About the industry review review projects and its mechanic
Industry Revenue

• Introduction of demand creation policy projects and its mechanic • International capacity building
• Establishment of NCDF • Inter regional capacity building initiatives by exporting
• Strategic Collaboration initiatives initiatives • our expertise to other countries
with industry players • Increase NCDF allocations • Review NCDF and introduce
• Conduct hands on capacity building • Intensified Strategic new mechanism
workshops Collaboration • Host international contents
• Well developed focused capabilities, initiatives with industry players exhibition expo seminars
for example in: including international players • Showcase Malaysian contents
• Host ASEAN or regional contents overseas
•Information Documentaries exhibition expo seminars • Establish strong support
•Education • Showcase Malaysian contents System for Malaysian to venture
•Entertainment Animation overseas overseas market
•Commerce • Ensuring rapid deployment of
new
contents distribution channels
i.e. DTTB, WiMAX, 3G & Broadband

2007 Fertilizing and Seeding the Soil 2008 Protecting and Nurturing 2009 Blossoming 2010

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
Current Initiatives on Content Development

• Mobile – Mobile Content Challenge - RM 100,000 (Annually)

• TV - Next Gen ContentPreneurs Award – RM 20,000 (Annually)
Human Capital/ • Establish Mobile Content Club in IHLs –(Work In Progress)
Capacity Building • Organize Mobile Content W/shops for IHLs –(Work In Progress)
• Providing alternative channel for IHLs (broadband TV) – (Work In Progress)

• Networked Content Development Grant – approved around RM 4 million grants to

Financial 6 companies. Evaluated 24 submissions
Assistance/ • Working with WC2 to review and propose incentives for content industry
• Participate in market access program to assist Malaysian companies to
Incentives market their content to the world - MIPTV with Finas and MDEC

• Develop standard Malaysian content definition for content industry

• Develop demand creation policy for Malaysian content by reviewing of CASP(I)
Policy and license that will be expired in 2010
Regulatory

• Awareness programs with industry -Seminar on Opportunities in Content

Industry to general public (on going)
Promotion/ • Create greater awareness by organizing Speaking engagements
Awareness • Participating in Exhibitions
• Organizing Seminars which related to content industry

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
 WHAT IS CONTENT??

Communications & Multimedia

Act 1998 defined “CONTENT” as:

Any sound, text, still picture,

moving picture or other
audio-visual representation,
tactile representation or any
combination of the preceding which
is capable of being created,
manipulated, stored, retrieved and
communicated electronically.

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
 Networked Content is all content that accessible over
publicly available electronic networks

Definition of Content Definition of Network

Content is defined in the Network is defined as an interconnected

Communications and Multimedia Act, electronic channel for the distribution of
1998 and includes the following: content:
• Text In-Scope
• Audio • TV (Free-to-air, Subscription, Digital,
• Audiotext Interactive)
• Still Pictures • Radio (Analogue & Digital)
• Moving Pictures • Online Networks (PC, WebTV, Wireless,
• Software e.g. 2.5G, 3G, 4G, Wi-Fi, Public Kiosks)
• Electronic Billboards
Including, but not limited to: • Digitally Distributed Cinemas
• Advertising Content Out-of-Scope
• Animation • Print (Newspapers, Books, Magazines,
• Foreign Content Billboards)
• Live Events • Traditional Cinemas
• Online Newspapers • Electronic Offline Storage
• Online Gaming/Gambling/ (CD, CD-OM, DVD)
Computer Games • Company Intranets

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
 WHAT IS ?

 Fund established by the Commission to render

assistance in the form of grants towards achieving
the national aspiration of creating Malaysia as the
global hub for content services.

 Aims to facilitate and encourage Malaysians involvement in

the creation, production and distribution of highly creative,
original and marketable networked content for domestic and
international markets.

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Networked Content Development Grant

RM20 million
Allocation
To ensure growth
and development
of the networked
content industry Applications
and complement
NCDG
the existing
Business and
initiatives by other Vet/Approval Technical
governmental Committee
agencies
NCDG Management
Grant
Committee

Production and distribution of original, marketable Malaysian

networked content
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
NCDG Factsheet

Others

Project
Proposal Focus
Areas

NCDG
Assessment
Eligibility

Fund Size

Successful applicants

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
  Focus Areas of NCDG
Focus areas are Mobile content (for 2.5G and 3G) and
TV content. Types of content:

• Information based content – content created based

on information such as tourist attraction locations,
nearest hotels with ratings and prices etc.

• Entertainment – content created for entertainment

such as multiplayer gaming, folklore music
and jokes, funny video clips etc.

• E-commerce – transactional based content such as

m-shopping, interactive advertising etc.

• Education – content utilised for educational purpose

such as quick notes and formulas; interactive education
content etc.
Main

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
  Eligibility
i. Malaysian individual/registered SME company;
ii. Yet to be given grants from other Funds;
iii. Not blacklisted or have records of failure in their
past project implementation upon receiving
similar grants from other Government agencies; and
vi. In line with objectives and focus areas of the NCDG.

 Fund Size
 Up to a maximum of 70% of total project cost.
 The procurement of infrastructure is allowed up to
20% of the approved grants.
 At one time, only one grant can be extended to one
applicant, subsequent grants are allowable
but ≤3 times.
Main

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
 Assessment of Application
Concept [ 25% ]
• Creative & appealing
• Unique value proposition
• Demonstrate export potential/universality

Business potential [ 40% ]

• Ability to be exploited through different
platforms/channels
• Market size
• Marketing strategies, potential revenues
• Subscribers

Operational capacity [ 35% ]

• Key manpower experiences
• Technical & technology knowledge
• Strategic collaborations with any third party
Main
• Financial commitments and investments

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
 Project Proposal
Concept
• Full description of the content’s concept and its unique
value proposition
• Focus area of the content ie education, information-based,
entertainment or e-commerce

Business potential
• Business model, target market
• Potential revenue & number of subscribers
• Anticipated market size
• Cost breakdown ie manpower, hardware, software,
IP licensing fee, training etc
• International collaborations (if any)

Operational capacity
• Track record (if any), experience & profiles of key
manpower
• Project timeliness ie trial, launch etc
• Technology & technical arrangements/agreements (if any)
• Strategic collaborations with third party (if any) Main
• Financial commitments and investments
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
  Others

 Successful applicants shall enter into a

contract with SKMM upon approval.

SKMM shall seek full reimbursement

of funds disbursed in the event of the
incompletion of the project or termination
due to contravention of terms or failure
to meet milestones satisfactorily.

i. The full amount is to be repaid based

on zero interest rate.
iii. Repayment period is to be determined
and agreed by both parties.
Main

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
INSPIDEA Sdn Bhd
-Mustang Mama Diehard Sports Fan Season 2 (MMDSF 2)
Project Overview:
MMDSF is an outrageous animation series starring
Mama, the ambiguously old yet zesty sports-crazed
grandma. She does whatever it takes to prove age is
no barrier to achieving dreams that may seem a little
out of this world.

Achievements:
• International sales – Japan, Singapore, Russia,
Middle East, Canada, Italy
• TV customers includes Cartoon Network, NTV7,
ASTRO, Telekom Italia
• The characters of Mustang Mama were licensed to
Yahoo and featured in Philippines, Singapore and
Vietnam in August 2008
• MMDSF was nominated for the category of “Best TV
Animation for All Ages” at the Cartoon On The Bay
2008, held in Italy

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
MURASU SYSTEMS SDN BHD
- Mobile Jawi

Project Overview:
Enable mobile phone users to compose text in Jawi and
send that across as an SMS or email message.

Achievements:
• The first Mobile Dhivehi News Reader was launched
with Wataniya in Maldives, May 2008
• Strategic collaboration with Utusan Melayu to launch
the World’s First Jawi News Service for mobile
phones, August 2008
• Signed an agreement with Maxis to offer Jawi as a
Maxis branded service.

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Firdaus Maju Sdn Bhd
- Alexander Bukan Zulkarnain

Project Overview:
a 6-episode TV documentary, seeks to dismiss
the notion that Alexander the Great is Iskandar
Zulkarnain

Achievements:
• Strategic collaboration with Celcom to offer
video content via IVVR 3G and Streaming
Server
• TV documentary is to be broadcasted on Astro
in Feb, 2009
• Negotiating with Maxis, P1 Networks and
Digi to offer the video content on their
networks.
• Alexander Bukan Zulkarnain was featured in
Mingguan Metro, Nov 2008

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Just Mobile Sdn Bhd
- Interactive TV Games Tournament (ITG)

Project Overview:
ITG is an interactive TV Game
Show that allows the viewer to
play mobile games and upload
their scores to the
TV broadcaster.

Achievements:
Two java games graphics
design and sound effects
are completed:
• Turtle Smash
• Gemex (Marble Breaker)

Screen captures of 2 java games

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Bill Adam
Animated Greeting Cards (Mobigreets)

Project Overview:

Mobigreets offers the first animated

Seasonal MMS product greeting cards
with audio available for download
to mobile phones in the United Kingdom.
It is also an environmentally friendly
alternative to the conventional printed
card.

** Work in progress

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Trinity Wizards
- MyMoPetz

Project Overview:

MyMopetz is a J2ME mobile game

application which is connected
via GPRS to the MOPETZ gaming
community. It is to enable the
continuous expansion of the
user’s gaming universe by
allowing new content to be
introduced on a periodic basis.

** Work in progress
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
 THANK YOU
ncdg@cmc.gov.my

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my