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THE VALUE OF RETAILING Retailing Retailing includes all activities involved in Selling and providing goods and services to ultimate consumers for personal, or household use.
Price
Retailers manipulate their 4 Ps to get the best position in the marketplace in other words, to create a competitive advantage
CLASSIFICATION BY OWNERSHIP
Independent Retailers-one store ownership Chain Stores-many stores but only one owner Franchises-many owners of many stores
Self Service
Discount stores
Full Service
Exclusive stores
Category Killers
Drugstores
Convenience Stores
Discount Stores
Restaurants
NON-STORE RETAILING
Automatic Vending
Direct Marketing
Electronic Retailing
DIRECT MARKETING
Direct Mail
Telemarketing
Target Market
Presentation
Place
Price
RETAILING STRATEGY-PRICING
How much mark-up?
Allow for Shrinkage and discounting OR Use Everyday Low Pricing Benchmark or Signpost Items items used by consumers as an index of overall price level of the store I.e. How much do they sell T shirts for?
Freestanding Store
Strip Location
Destination stores Power centers
Multichannel Retailers
Scrambled Merchandising
Scrambled merchandising involves offering several unrelated product lines in a single store.
Retailing Mix
The retailing mix includes the activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise.
Shrinkage
Multichannel Retailers
Multichannel retailers utilize and integrate a combination of traditional store formats and nonstore formats such as catalogs, television, and online retailing.
The retail life cycle is the process of growth and decline that retail outlets, like products, experience, which consists of the early growth, accelerated development, maturity, and decline stages.
Parasites
Parasite stores do not create their own traffic. They make money based on their proximity to things that will draw foot traffic. (bigger stores, train stations, airports, office buildings, etc.)
Destination Stores
Stores that generate customers from larger trading areas than their neighbors or competitors.
i.e.-Dunkin Donuts: Its worth the trip!
Power Centers
Anchor Stores
A large store, such as a department store or supermarket, that is prominently located in a shopping mall to attract customers who are then expected to patronize the other shops in the mall.