Allocation of Air Time for Local

Contents
Jia Yu Entertainment
MDEC
Jia Yu Channel
 Introduction
• Jia Yu Channel has been established in 2004 by Cosmos
Discovery Sdn Bhd (COSMOS), a leading production and media
company in Malaysia.

• Jia Yu provides services & innovations includes:

- Televised Broadcasting over the Channel
- Provision of cutting-edge “New Media” content on Mobile
- Production of in-house television programs

• Program Content includes Asian Entertainment News, Drama,

Animation, Infotainment and Lifestyle.

• It is our hope to realize the dissemination of a “Modern China”

worldview to audiences across the globe.
 Jia Yu Channel’s Location

Headquarter
Malaysia – 2007, May

Offices
Hong Kong - 2006
GuangZhou - 2006

Future Expansions
Taiwan – 2008, 1st
Qtr
Vietnam – 2008, 1st
Qtr
The UK – 2008, 1st
Qtr
Canada – 2008, 2nd
Qtr
The US – 2008, 2nd
Qtr
Australia – 2008, 4th
Qtr
Jia Yu, your international Cantonese channel
New Zealand – 2008,
4th Qtr
 JIA YU’S Coverage
Region Platform No. of
Household
Malaysia Astro over 2,000,000
Hong Kong Now TV over 850,000
North KyLin TV over 50,000
America
* Figures are as of June, 2008.
JIA YU’S VISION
Jia Yu Program Genre
Entertainment & Variety
ASIAN NEW FORCE
亞洲新勢 力
A fantastic program with a
combination of music chart
show, entertainment news,
exclusive snap, games,
music story and the latest
entertainment elements.

EEG FUN FUN FUN

英皇 娛樂 紛 Fun Fun
Experience the latest music
videos and blogs from Hong
Kong EEG, and witness the
ultimate crossovers by talented
artistes who take a break from
the singing stage…..
Entertainment & Variety
ALL YOU CAN EAT
背脊朝天 乜都 食
Food & Beverage program
which features philosophy
behind Chinese Cuisine, find
out all the food that you can
actually eat by the way they
recommend.

FASHION
時尚 你最 潮
A lifestyle program featuring the
latest fashion trends, products,
and fashion shows in town.
Weekly tips on fashion from
celebrities make you move into
a stylish world.
 Info & Culture
THE FELLING SHOW
夜傾情
How complicated is a
metropolitan relationship? The
good and the bad are now
revealed to guide the audience
to the right way of LOVE.

FOCUS TODAY
今日 關注
An info-magazine program
broadcasted live daily in
Cantonese. It covers the latest
update on current affairs, social
activities and lifestyle direct from
Guangdong.
 Info & Culture
630 NEWS
630 新聞
One of the most influential
programs in Guangdong and
other provinces as it brings
major news on China’s current
affairs, business, economics,
politics, sports and technology.

CANTONESE ART
粵韻 風華
It is a unique program
regarding Lingnan culture
characteristic and
Guangdong rhyme flavor.
LIVE Telecast

LIVE telecast of major events and

Chinese festivals:

1. The Launching
Ceremony of Visit
Malaysia 2007 on
January 6, 2007
2. Colour of Malaysia on
May 26, 2007
3. Chinese Sentiment
Mid-Autumn Festival
 The Proposed Time Belt
• 1600 to 1630
• 2130 to 2230
 Eligibility
• Content made in Malaysia or
• Content made by Malaysian or
• Copyright of the content owned (at least
30%) owned by Malaysia
• Both Animation and Live Action Program
are acceptable
• Must meet technical and broadcast
specifications
• Subject to Quality Control
 Business Model
• 80% of the net income (after deducting
amount due to operator such as Astro, if
any) goes to the Content Provider
• Net Income includes advertising, product
placement and sponsorship income
generated from the time belt or net
distribution income from non Jiayu
territories
 Marketing
• A & P – by Jiayu
• Trade Show – by Jia Yu
• Joint Venture opportunity
• Assist production permit application
• Sale and Marketing – joint effort
 New Program
Jointly developed content
• Possibility of advance of MG and
• Guarantee of broadcast platform and
timing

Self–funded content
• Guarantee of broadcast platform and
timing
 Old Program
• Pre Local TV
Dubbing
Re-editing

• Post Local TV
Dubbing
Re-editing
Revenue share with RTM and Media Prima