Allen Solly

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History
 Formed in 1744.

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 Nottingham, England.
A brand of William Hollins & Co. Ltd.
 In 1990 it was bought by Madura
Garments.

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 Madura Coats Ltd

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 Madura garments is a sub-division.

 Madura garments owns many brands.

 In
year 2001 Madura garments were
taken over by Aditya Birla Group.

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Allen solly
 Came in India in 1990.

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 Launched the concept of Friday
Dressing.

 Introduced women wear in corporate

world.

 Known as most dominating brand.

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Women scenario in india
qIn 90’slast decade looked for

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independent women with comforts.
q21st centaury was the origin of the
corporate world.
qWomen took active part in corporate
world.
qA new market for women wear
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emerged.
LAUNCH OF WOMEN
WEAR
The new
Corporate

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I. Women entrepreneur was emerging.
look by
II. In year Dec. 2001 women wear were
Allen Solly
launched.
III. Targeted the women professionals in
India.
IV. Demand for branded women apparel.

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Annual retail growth rate

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Competitors

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 Ritu Beri’s “Label”
 Puja’s “Bizarre’s”
 United colors of Benetton
 Blackberry

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Financial Report : sales(cr)
qFinancial year 2000-2001: Rs.300.6cr

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qFinancial year 2001-2002: Rs.379.7cr
qFinancial year 2002-2003: Rs.347.6cr
qFinancial year 2003-2004: Rs.413.1cr

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Analysis of financial report

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 Great jump in sales during 1 year.

 Fall in sales during 2 year.

 Risein sales due to implementation of

effective plans.

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India`s clothing textile fashion industry

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Future Prospects

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 Branded women apparel market is
projected to rise at a rate close to 25%
and surpass Rs. 18,000 Crore by 2010.

 Today Allen Solly turnover is 200 crore.

 Aims to grow with a turnover 500 crore

till 2011.

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Thank You

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