COMERCIA CASE

Xitlaly Cano Genaro Chvez Pedro Ripalda Natalia Teheranizadeh Oscar Tejada

Corporate Social Responsability Examples

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Why is CSR important?

CSR has a bigger impact on Small and medium enterprises (SMEs) than in larger companies. The key: Core Business + Target Markets + Employees. Important: Approach employees and listen their ideas. Employee engagement can lead to creative solutions. They function as ambassadors outside of it.

Comercia
Leading company in the marketing and distribution of high quality consumer goods designed to meet the needs of Peruvian families. Brands: A-1, La Selecta, Placer, La Cabaa, and Parra Real. Cities: Lima, Arequipa, Trujillo, Chiclayo, Piura, and Huancayo, from were they supply the whole country through an extensive sales force. 370 members at the time. Developed Comedad program (Comercia en la comunidad)

AMGlobal + Comercia = COMEDAD

Goals: increase sales, conect with workers and consumers & reduce employee turnover. Environment: management changed, productivity and moral were low. Participacion of workers, clients, managers and suppliers. Key process: communication with employees (rewards). Communication channels: surveys, suggestion boxes, online newsletter. Workers leading groups, providing rotating leadership all along.

AMGlobal + Comercia = COMEDAD

Designed to support the neediest communities, based on the nutrition of their products. Targeted training programs to build the skills and product knowledge of the sales staff. Hundreds of children and their mother have already benefited from talks on nutrition, with tasting and donation of products. Anchovy fights anemia and other indicators of malnutrition. Results: 30% increased sales, increased employee engagement, pride and satisfaction.

COMEDAD
2009 : District of Pachacutec (twice) January 2010 : Fe y Alegria School of Villa El Salvador with the help pf the Nutrition Research Institute (INN) and the Aprendemos Juntos program. April 2010 : San Gabriel November 2010: Mothers Dining room in Manchay

You deserve a healthy lifestyle.

CSR for SANNA

You deserve a healthy lifestyle.

WHAT IS SANNA?
Best of Peruvian Medicine
Infraestructure Human Talent Technology Best Practices

Guidance of John Hopkins Medicine International

Private Healthcare Network

Experience based on medical excellence and human sensitivity

SANNA

You deserve a healthy lifestyle.

SANNA CSR SANNA CSR Program Employees Community

You deserve a healthy lifestyle.

FOR EMPLOYEES: WELLNESS PROGRAM

An organized program to assist and support workers in establishing healthier lifestyles. This include increasing staff member awareness on health topics, scheduling behavior change programs, establishing corporation policies aligned to the core values of SANNA that support health-related goals. Weight reduction Improved fitness Lower levels of stress Increase productivity

You deserve a healthy lifestyle.

9 MM poor people in Per (31%)

First cause of death: Respiratory Diseases

Death toll in Puno: 700 people per year, most of them kids

SANNA Healthy Winter Program

You deserve a healthy lifestyle.

FOR COMMUNITY: HEALTHY WINTER PROGRAM

Create a program to support people from respiratory diseases. Assist people in Puno with preventive respiratory diagnosis. Make an alliance with another organization in the area that can help send the winter clothes to Puno region. The employee will contact friends and family and ask if they have clothes to donate. SANNA will double the qty.

You deserve a healthy lifestyle.

Promote healthy behavior

Pride

Why CSR is good

Develop a safe environment

Promite sense of purpose

You deserve a healthy lifestyle.

How to involve employees?

CREATING COMMITMENT TO HELP PEOPLE IN PUNO
INVOLVING THEM IN THE CREATION PROCESS OF THE PROGRAM

LEADERSHIP OF THE PROGRAM INTERNAL CHANNELS OF COMMUNICATION

You deserve a healthy lifestyle.

CHALLENGES
CREATE CONSCIUS ON THE STAKEHOLDERS CHANGE ORGANIZATIONAL CULTURE POOR MANAGERS COMMITMENT TO EMPLOYEES KEEP TRACK TO THE PROGRAMS TIME, MONEY & EFFORT

You deserve a healthy lifestyle.

COSTS
FOR EVERY DOLLAR SPENT BY CLIENTS IN MEDICINES, 5% WILL GO TO THE PROGRAM TRAINNING IN CSR CULTURE TRAINNING IN ENTRANCE LEVEL EMPLOYEES HIRING A CONSULTING CSR SERVICE PROVIDER