India

Tourism’s New Destination

Presented by :
Dhananjay kumar
Jaipuria institute of
management, Noida
India – Tourism’s New Address
Defining Tourism

• It occurs as a result of the different

types of business that provide a range
of products & services to visitors.

• Those activities that takes people away

from their usual place of residence for
pleasure, holiday or other reason.
Brand India – A Sell Ou
“When you come to India, you’re inspired by
the past and you can see the future.”

Former US President George W Bush

New Delhi - 3rd March 2006
Who is a Tourist ?
• It can be anyone traveling away from
home for any reason :

1. International
Visitors whose main place of residence
is outside a country (inbound tourist),
a resident travel overseas (outbound
tourist).
Who is a Tourist ?
2. Interstate
Tourist traveling within their country,
to a state other than where they usually
stay for tourism purpose.

3. Intrastate
Tourist travelling within the state in
which they usually stay.
Category Of Tourists:
1. Inbound Tourist
Visitor to a country whose main place
of residence is not in the country
visited.
2. Outbound Tourist
Visitors whose main place of residence
is in a country and travelling outside of
his country.
Purpose Of Travel
• Corporate – Business, sales trip, overseas meeting

• Leisure – Holiday, visit friends or relatives,

honeymoon

• Educational – special interest, study, exchange

program

• Religious – Pilgrimage or church celebration,

festival. Eg – Maclordganj in Himachal Pradesh.
Purpose Of Travel

• Sports – competition, training etc.

• Conference / Convention – work-
related, personality development etc.
• Entertainment – theatre, opera,
concerts, gaming etc.
• Health Care – for surgeries, low cost
treatment etc.
India: An emerging superpower
“We came to India for the costs, we stayed
for the quality, and we are now investing
for the innovation.”

Sr. V.P. Dan Scheinman of Cisco Systems

India: An emerging superpower
Let’s talk NUMBERS
Fastest growing Economies 2006-2020
Let’s talk NUMBERS
India’s GDP will exceed
– Italy’s in 2020,
– France’s in 2020
– Germany’s in 2025 and
– Japan’s in 2035

Goldman Sachs Projections (US 2003 $ Billion)

Let’s talk NUMBERS
• According to World Tourism
Organization estimates, India will lead in
South Asia with 8.9 million arrivals by
2020

• India is poised to emerge as the 2nd fastest

growing (8.8%) tourism economy in the
world over 2005-14 according to the
World Travel & Tourism
Let’s talk NUMBERS
• There has been a growth of more than 13%
in foreign tourist coming to India for
tourism and other related works.

• Foreign exchange earnings from foreign

tourists were up by more than 20% at
$5,730.86 million in 2007, up from
$4,769 million earned in 2006.
India’s Tourism Journey
Sectors effected by the Gro

Tourism Industry
• Aviation Sector

• Hospitality Sector
Growth in the Aviation
sector :
• Indian air travel to grow 20% each year for
the next 5 years.
• Overall aircraft movements have increased
by 15.3%.
• Overall passenger traffic has increased by
24.3%.
• Overall cargo traffic increased by 21.9%.
• Modernization of Airports.
• Low Cost Operations.
Major Players in the Avia
Sector
• Indian Airlines
• Air India
• Kingfisher Airlines
• Air Deccan (acquired by Kingfisher)
• Jet Airways
HOSPITALITY SECTOR :-
It consists of various sub-sectors :-

• Hotel Industry
• Car Rental and Taxi Services
• Health Care Services.
Hotel Industry :
• This industry has earned gold because of
the rise in the India’s tourism industry.

• A steep rise is seen in the profitability of

the hotel industry because of the increased
number of footfalls of foreign tourists in
India.
Major Players of the Hotel
Industry
• Taj Group of Hotels
• Maurya Shereton
• Oberois
• Le Meridian
• The Piccadily etc.
Health Care Services –
Medical Tourism
• Heath Tourism is to provide World Class Health
treatment at competitive affordable prices.

• Such Services include complex specialized surgeries

such as Joint Replacement, (Knee/Hip), Cardiac
Surgery, Dental Surgery & Cosmetic Surgery,
and Ayurvedic treatment.
Medical tourism in India-
• With global revenues of approximately US$ 20 Billion (2005),
the medical tourism industry is one of the world's largest industry.

• India's cost effective treatment makes it an important player in

this industry

• Growing Medical tourism in India will be one of the major sources

for foreign exchange.

• With increasing number of non-insured population in western

countries and increasing healthcare expenditure to GDP
resulting in people opting for treatment choices outside their
country.
 KEY INDIAN PLAYERS

Apollo Hospital Hyderabad Max Hospital Delhi Fortis Hospital, Delhi

Breach Candy Hospital Wokhardt Hospital

Jaslok Hospital, Mumbai
Bangalore
India : now recognized as
a year round destination.
• World over India is perceived
predominately as a October to April winter
destination.

• Marketing initiatives by both the

Government and the Private sector is now
successfully addressing & changing this
perception.
New Tourism Products
• Monsoon magic - focus on months from April to October

• Rural & village tourism - the tourism ministry is laying special

emphasis on infrastructure development in various rural
destinations in India.

• Medical tourism - the Indian Healthcare Delivery market is

estimated at US$ 18.7 billion. The industry is growing at about 13
per cent annually.

• Wellness & Spa tourism – luxurious world class health spa’s are
mushrooming across the country.

• Luxury tourism – e.g. Palace on Wheels.

Change in perception
• There has been a positive change in perception about the
benefits of tourism in the minds of planners, policy makers
and as well as state governments in India.

• Tourism is now being seen:

– Engine of growth for the economy and a key employment generator.

– Low Capital Investment in the trade.

– Import’s that earn foreign exchange.

– Cultural revival/ regeneration.

New Destinations
• Till recently the state governments of Kerala and
Rajasthan were aggressively marketing their product.

• Today there is more competition from other states.

– Gujarat
– N. Kerala
– Ladakh
– Madhya Pradesh
– Orissa
– Bihar
– Rajasthan
– Uttaranchal
– Punjab
‘Incredible India’ Campaign
• The ‘Incredible India’ Campaign implemented by the
Government of India has proved a catalyst in attracting
record tourists into India.

• Being the first B2C campaign of its kind, it has created a

unique brand and identity of India in the world travel &
tourism space.

• The year has been a significant year, with ‘Incredible

India’ catching international eyeballs and the subsequent
recognition by the world media.
‘Incredible India’ Campaign
• Winner of PATA Grand Award in the Heritage
(HE) category, for its ‘Ajanta Ellora
Conservation & Tourism Development
Project“

• Winner of PATA Gold Award in the Print

Media (AD-P) category for its "Incredible-
Taj" ads.

• Winner of PATA Gold Award for - Marketing,

Government for its "Incredible India
Campaign“

• Travel and Leisure- Highest Recall AD

-Worldwide
Destination INDIA
• Cultural tourism & Round Trips – covering the popular circuits
comprising of the Golden Triangle, Rajasthan, N. India & in South
the well known temples, backwaters & beaches.

• Mass tourism – Goa is a tourism based economy and a leader in

this sector, is all set to promote mass tourism. Goa also won the 2nd
most popular winter destination in UK.

• Kashmir – With revival of tourism in 2005, the state witnessed a

40 per cent increase in tourism related activities, due to return of
normalcy resulting in the lifting of travel advisories in most
countries.

• Commonwealth Games 2010 – the government is investing in

infrastructure, to further develop tourism in and around Delhi.
Destination INDIA
• North East – States such as Sikkim, Arunachal, Assam and
Nagaland have emerged as major players. The major focus in 2005
was to develop tourism infrastructure in the region. These states
have witnessed a quantum leap in tourist inflow.

• New States – Uttaranchal for e.g. which attracted 14 million

tourists in 2004 witnessed a growth of 40% in 2005. Major focus on
marketing to attract high spending tourists, initiatives to create
world-class infrastructure.

• Beautiful South – Aggressive marketing has helped achieve over

25% growth in tourism in southern states. Andhra Pradesh and
Karnataka are witnessing an upswing in foreign tourists, other than
Kerala.
Business Idea !!
When a tourist goes to any place, he/she
spends a huge lot of money in living and
accommodation. Then so as to save money
he goes for a low standard hotel or lodge
where he makes a compromise with the
service quality so as to save money which
he will utilize in other activities. So what
can be done so as to make the tourist
happy by giving high quality services at a
lower cost.
Solution
• If a person who has a big home in which some
rooms are unutilized, then he can better make
the tourists stay at his place and charge him
accordingly.
• Tourist will be provided all the services which he
receives in a hotel.
• E.g Homely and good cooked food of the tourist’s
choice and preference.
• He should be paid full attention like he gets in
his home.
• If the owner of the house has the car, then
that can also be utilized for the travelling
purpose of the tourist against some
affordable charges.
• As you are the local resident of that place
then you can help him in visiting different
places of the city which are famous for
tourist purposes.
How should a tourist contact you?
• Do proper marketing of your business with
the help of newspaper. The Advertisement
should be published at the national level
so that the person whole round the
country can know about you.
• One can also go for making a website so as
to market his service based business.
 Thank You

Thank You