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Is plan terminology on provider websites consistent as mandated by the Affordable Care Act (ACA) ?
Fergal McGovern CEO, Clarity Grader
Same for health care, consistent terms for example; copayment, coinsurance make choosing and comparing plans much easier
1. Unitedhealth Group 2. Wellpoint Inc. Group 3. Kaiser Foundation Group 4. Aetna Group 5. Humana Group 6. HCSC Group 7. Coventry Corp. Group 8. Highmark Group
The providers are ranked by their placement in the Top 25 Health Insurance Companies list with data from the National Association of Insurance Commissioners.
We created a very simple dictionary for Bad keywords around copayment and coinsurance. Bad terms in this context are variations that may confuse the reader or are not easily found; co-pay, copay etc.
Takeaway:
Humana Group
Humana have one of the highest counts of inconsistent terminology usage, using 5 different inconsistent terms.
Takeaway:
On just one page, variants of coinsurance and copayment inconsistently used 8 times with four different terms.
Inconsistent terminology makes it harder for potential and current customers to search for your company or its products. People searching for key terms may be confused and may not engage with your company. Your SEO keyword strategy may be diluted. Your content may not align with Brand/Corporate Standards, especially for product names and approved/disapproved terms.
Regulatory driver ACA (Affordable Care Act) Deadline 2014. Open market place Oct 1, 2013. People need to be able to compare easily. They will go to insurers web pages to find answers 6 / 8 of the Insurance Companies we looked at do not have consistent terminology as defined within the Affordable Care Act.
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