LOGO

(a part of SPICE Corp. Ltd.)

Presented By Team -2
 Spice Mobiles Ltd.
Spice Mobiles Limited., is a part of Spice Corp Ltd, India's
leading trans-national group. With a strong lineage in the
cellular services industry in India, Spice Corp Ltd is expanding
its business horizon and is all set to revolutionize the "ICE -
Information Communication & Entertainment" sector, with its
new age technologically advanced state of the art mobile
phones (Spice Mobile Phones) for the entry, mid & premium
VISION : To be the most
segment.
preferred choice of energetic
young minds for communication
and Entertainment products and
services by 2011
MISSION :To be the business entity
to provide user friendly and
innovative solutions for young
minds in the Information,
Communication and Entertainment
space.

Introduction
 Adding SPICE to your life …
Spice Mobiles Limited. intends to strengthen its footprints,
build a strong value proposition with the customers and
establish itself as an aspirational brand for the masses.

 Giving people at all income level the

opportunity to own a mobile phone.

 Sabka Mobile: targeting rural market

economically weaker people, 3 year
warranty for handset, Rs.599 for handset
& connection lifetime.

 Fulfill the integrated technological needs

of global customers

Customer Philosophy
 Indian Mobile Market
 Already 250 million mobile phone users in
India and the number gets increased by 6
million every month
 The price range of mobile phones is quite
big
 Several major mobile operators in India –
increased affordability
 Recent reports predict that India will have
a whopping 500 million mobile users by
2010
 Mobile advertising is considered the next
big thing in the Indian market

Environment
 Indian Mobile Market

Environment
 The Formidable Lineup

(up to Rs.4,000/-) S-415 S-501 S-525 S-585 S-570

(Rs.4000 – Rs.9000/-) S-820 D-88 D-80

(Rs.9000/- onwards) D-1100 X-1

Product Portfolio
 Staying up ahead
With rapid consumerism sweeping the country, India
has emerged as the second largest mobile handset
market, poised for explosive competition.
Publisher : MyMobile
Date : 20, Aug 2008

Our Competitors

Competitors
 Serving the Nation …

About two-third’s of the country’s

Rural India people live in villages - showing
tremendous interest in Telecom

The new entrant to the mobile

First time Buyer
world – Affordability as a driver .

Feature
Seeker Making calls is okay but …..

Business Earn & Learn – on the go !

Target Segments
 The Marketing Mix
PRODUCT
 Lineup of cutting-edge mobile
phones, delivering features that
consumers clamor for
 Dual SIM Phones with two
different payment plans or
Network carriers
 Future devices to combine mobile
phone functionality with enriched
content and smart devices
capability for high speed voice and
data capacity
Four P’s
PRICE
 Catering to the entry-level
segment in the initial phase
(Newly Launched ‘Peoples Phone’
for Rs.599)
 Dual – SIM priced for Rs. 8999/-
only- allows you to use two
phones without having to buy two
 Strong value for money
proposition to establish Spice as
an aspirational brand
 The Marketing Mix
PROMOTION
 Focus on establishing 'Spice
Mobile Phones' nation-wide
by expanding their reach to
smaller & mid-sized towns with
a higher focus on tier II & III
(SEC B, C, D and E) markets
 Ms. Katrina Kaif, a
successful model and a
leading Bollywood actress, is
the Brand Ambassador for
Spice Mobiles.
 On the rural front – Ads on
Railway Station Kiosks , Hindi
Daily’s , Agri-Products Stores
Four P’s
PLACE
 Spice plans to fortify its
position by setting up a
strong local distribution
network through a unique
model of Exclusive
regional distributor at the
state level and Micro
distributors at the district
level.
 Spice Mobiles Limited.
plans to build a strong
supply and support
infrastructure covering
20,000 Retailers across
India by 2010
 The ‘SPICE’ed Family
www.spicemobile.in

Mr. B K Modi

Mr. Dilip Modi

Mr. Kunal Ahuja

Radha Krishna Pandey , Ram Nath Bansal ,

Krishan Lal Chugh , Suresh Kumar Jain ,
Ashok Kumar Goyal

Head Office : D-1 , Sector 3 , NOIDA UP

Manufacturing Units : Baddi in Himachal Pradesh

Rampur in Uttar Pradesh

Organization
 Measuring the Business …
STRENGTH WEAKNESS

 First in DUAL- Sim Domain  Undermined R&D facilities

 Our Local Distribution Network Segmented market approach
 Pocket Friendly Prices  Lack of Brand Image
 after-SPICE

THREAT OPPORTUNITIES
 Increasing no. of Chinese
 Tapping new segments
 Mobile as ‘Mass Product’
Mobiles rather than ‘Class Product’
 Companies attracted towards  Rural areas having low
Tele density
DUAL–Sim Technology
 Mood Swings in the Entry
Level
SWOT Market
Analysis
 Our Word …

1 Market Development

Creating a national presence by

consolidating the existing markets and
expanding capacity and coverage

2 Market Penetration

Independent focus on corporate and

retail segment.

3 Channel Management

Focus on developing multiple selling

options; through feet on street,
showrooms and franchisees.

Recommendations
 Our Word …
4 Focus on Operational Efficiencies

Use a variety of financial and operational tools to improve cash flows.

Share towers with other telecommunications service providers in order
to reduce cost of infrastructure development.

5 Customer Retention & Churn

Management

To drive loyalty, building retention models for top 25% subscribers to
prevent revenue erosion.

Also benchmark quality of network service to sustain higher than

tolerance thresholds of customers

Product balancing of existing customers on obsolete plans which are

likely to have high churns , supported by professional churn prediction

model
Recommendations
 Takeaways
1.TO SURVIVE IN MARKET constant innovation and
creation of market specific products is vital
(The DUAL- Sim Phone)

2. TRY TO EXPLORE those segments of the market

which till now have remained unexplored
(Phone for visually impaired – With Braille Keypad & Voice
Commands)

3. PROVIDE VALUE for the products even at the entry

level segment
(S-585 having FM ,Camera ,memory upto1GB for Rs.3600/-)

4 .HAVE A INNOVATIVE STRATEGY to have an edge

over the competitors
(SPICE plans to launch a pilot scheme in India which will
allow mobile users to make free phone calls as long as they
are ready to listen to a short advertising jingle.)

Takeaways
 Spice Mobile

Video
 Presented By – Team 2

Vinayak Neeraj
Vikrant Nitin
Tanushe Priyank
e a
Shreya Mayank
Sonal Manjyo
Shweta t
Reenu Karan
Rohit Krit
Team -2 Ritika Hitesh
LOGO

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