BUSINESS PLAN PRESENTATION

Abhishek K. Shukla Mohit Kaushik A B C

The manufacture of conventional clay bricks involves the consumption of large amounts of clay. This depletes topsoil and causes degradation of agricultural land. Fly ash bricks do not require clay and serve two purposes; preservation of topsoil and constructive utilization of fly ash. Also, Fly ash bricks have several advantages over conventional bricks viz. more strength, light weight, economic etc.

To provide and promote business and services that strengthen the brick manufacturing sector for the ultimate benefit of its customers and society To be in the forefront of creating awareness about environment, & to be the largest player in the field of fly-ash brick production.

Nearly 53% of Indias total installed power generation capacity is coal-based. The 100+ utility coal power stations, besides the several captive power plants, use bituminous and sub-bituminous coal and produce large quantities of fly ash. Current Demand & Supply gap is approx. 250 million bricks/annum which is likely to increase by 20% each year.

Eco friendly - unlike conventional bricks does not need clay, instead are manufactured using harmful Fly-ash produced in coal-based power plants, thus preventing air/water pollution. Temperature resistant keeps indoor cooler in summers and warm in winters Light weight - reduces dead weight of building by 30%. Drastically reduces water seepage 20% cheaper than normal bricks Uniform interlocking shape - reduces mortar and plaster usage by 50% Smooth finish after construction lime plaster not required before gypsum plaster.

START-UP SUMMARY
Land & Building

Fixed Capital

10,00,000 20,00,000 5,00,000 20,00,000 5,00,000 10,00,000 TOTAL 70,00,000

Plant & Machinery License and Insurance Machinery & Equipment's Miscellaneous Cash

Recurring Expenses/month
Raw material Salaries/Wages Electricity/Water Miscellaneous Total 5,00,000 1,00,000 30,000 10,000 6,40,000

Funding
Promoters contribution Bank Loan 10,00,000 70.00,000

The 3V approach
Value

Segment Positioning

Targeting the construction market & Gov. /Private projects. Price sensitive customers(small builders and individuals).
Value

Developing own R&D on a small scale Customer reviews on our products. Accessing the changing needs of the market Providing products accordingly

Value

Network

Chain of distributors Tie-ups with architects, property consultants, contractors so as to make them recommend our product. Awareness camps

Online marketing through advertisements on property portals like magicbricks.com, 99acres.com, olx.com. Organising awareness camps on benefits of fly-ash bricks. Discounts to individuals on bulk purchase.

Designer Bricks for walls. Interlocking fly-ash pavers. Concrete Blocks. Designer Roof Tiles.