A STUDY ON CUSTOMER PERCEPTION TOWARDS REDSUN RESTAURANT

INTRODUCTION

It consist of the factors that explain customer perception in the Redsun multi cuisine restaurant . Full service restaurants should focus on three elements 1. service quality 2. price. 3. food quality .

customer satisfaction is to be treated as a strategic variable The study tests the transaction-specific model and enhances the literature on restaurant service management Customer loyalty and the restaurant success

OBJECTIVES OF STUDY
PRIMARY OBJECTIVES To study the customer perception towards Redsun Restaurant . SECONDARY OBJECTIVES To study the factors that influences the customer satisfaction of restaurant. To identify problems faced by customers in service. To give suggestions for providing best services

To find out the reasons for satisfaction of the customers To derive the dimensions of the image of the fine dining restaurant and the dimensions of customers satisfaction towards it

Scope Of the study

This project helps to understand the customer perception about the restaurant. This project also helps to understand the customers level of satisfaction about the various food items of the restaurant. It also helps the restaurant to know about customers expectation on the service provided to them and so that it can improve its image in the customers point of view and thereby achieve better results in the future.

LIMITATIONS FOR THE STUDY

The sample size restricted to 140 respondents, due to the time and financial constraints. 140 samples cannot be generalized to the entire population or universe. It also involves fewer co-operations from the respondents. The condition is conducted considering the prevailing conditions, which is subject to change in future.

RESEARCH TOOLS

Chi- square One-way ANOVA Frequency Analysis Correlation

FINDINGS

Most of the customers coming to the REDSUN Restaurant are ASIANS than the nationalities like UK and UAE . The age group of between 31-40 are mostly visiting the Restaurant. It is found that mostly males are visiting the Restaurant than the female. The persons working in private sector and the students are more interested to be coming to REDSUN Restaurant than that of government

The customers coming to REDSUN Restaurant are mostly having the income level between 10,000 to 25,000. Most of the customers are visiting the restaurant only once in a year. The expectations of most of the customers get fulfilled. Most of the customers are expecting the bar facilities in it

It is found that most of the customers telling that the quality of the food is excellent. The customers from different nations get attracted to different foods. The customers with different occupations needed different facilities. The age group above 40 are not satisfied with the quality of food and others get satisfied with it.

Female are expecting to improve the ambience of the restaurant. So far since there is good cleanliness in the restaurant most of the customers get attracted towards it. The overall ranking for the REDSUN restaurant is excellent since it is having more variety of food.

SUGGESTION

An ideal service timely manner Advertising Creates new ideas and attractive menu choices (innovation) Consistently providing high quality service Offering frequent guest programs

Selecting and training service-oriented employees Selecting and training service-oriented employees

CONCLUSION

the main objectives Of this research were achieved. all attributes had a significant relationship with customer satisfaction. Food quality revealed a positive relationship There may have been research similar to this topic but the situations in all the researches may be different, including this research