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firms must find ways to adequately match supply and demand to achieve optimal levels of cost, quality, and customer service to enable them to compete
There are several ways to closely match supply and demand of the products and services
1. 2. 3.
4.
MATCHING SUPPLY AND DEMAND Supplier holding plenty of available stock for delivery at any time. Use of flexible pricing Using sub-contracting & overtime to increase capacity to meet the demand for products. Accurate forecasting of demand
firm being able to accurately forecast the demand of products so that it can produce and deliver the right quantities demanded by their customers in a timely and cost effective manner. factors will continue to influence demand should be considered when forecasting.
Internal factors:
Economic factors:
The industry, the business climate, market share, financial performance, unemployment rates and IT expenditures
Technological factors:
changes,
Independent Demand
The demand for final products & has a demand pattern affected by trends, seasonal patterns, & general market conditions.
reduced stock-outs, smoother production plans, reduced costs, and improved customer service.
error as much as possible.
Demand Forecasting
A projection of past information and/or experience into expectation of demand in the future. Levels of detail may include:
Personnel:
Qualitative forecasting methods Generally used when data are limited, unavailable, or not currently relevant. Forecast depends on skill & experience of forecaster(s) & available information
Jury of executive opinion Delphi method Sales force composite Consumer survey
that the future is an extension of the past. Historical data is used to predict future demand. more factors (independent variables) predict future demand.
of quantitative and qualitative techniques
Show peaks and valleys that repeats over a consistent interval such as hours, days, weeks, months, years, or seasons
Random variations:
Time series forecasting models Simple moving average forecasting model. Simple moving average forecasting method uses historical data to generate a forecast. Works well when demand is fairly stable over time.
Weighted moving average forecasting modelBased on an n-period weighted moving average
A weighted moving average in which the forecast for the next periods demand is the current periods forecast adjusted by a fraction of the difference between the current periods actual demand and its forecast. Only two data points are needed.
A trend component in the time series shows a systematic upward or downward trend in the data over time.
Linear trend forecasting model.
The trend can be estimated using simple linear regression to fit a line to a time series.
Only one explanatory variable is used and is similar to the previous trend model. The difference is that the x variable is no longer a time but an explanatory variable
Multiple regression. Where several explanatory variables are used to make the forecast.
The formula for forecast error, defined as the difference between actual quantity and the forecast: Forecast error, et = At - Ft where et = forecast error for Period t At = actual demand for Period t Ft = forecast for Period t
forecast Understand and identify customer segments Determine the appropriate forecasting technique Establish performance and error measures for the forecast
KEY IS TO MATCH
PRIORITY
What is needed, when and how much
CAPACITY
Capability to produce what is needed and when
It involves the construction of facilities & major equipment purchase. It sets the aggregate output rate, workforce size, utilization and inventory and / or backlog levels for an entire facility.
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intermediate range plan which shows the quantity & timing of end items that will be produced .
Material Requirement Planning ( MRP) is a short
range plan with detailed planning process for components & parts to support the Master Production Schedule. It is a system of converting the end items from the MPS into a set of timephased component and parts requirements.
Planning Hierocracy
Strategic Business Plan Production Plan
Master Plan
Planning
Implementation
How much?
When?
What is the available capacity? How can the differences between priorities
Materials Plan
Aggregate Production Planning (APP) Demand Management
Planning horizon of APP is at least one year & is usually rolled forward by three months every quarter Costs relevant to the aggregate planning decision include inventory, setup, machine operation, hiring, firing, training, & overtime costs
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January
February March April May June July August September October November December
120
100 300 460 600 700 760 640 580 400 200 140 5,000
Units
Units Units Units Units Units Units Units Units Units Units Units Units
960
800 2400 3680 4800 6600 6080 5120 4640 3200 1600 1120 40000
Hrs
Hrs Hrs Hrs Hrs Hrs Hrs Hrs Hrs Hrs Hrs Hrs Hrs
10
10 12 18 25 25 25 25 25 20 10 10
Workers
Workers Workers + overtime Workers + overtime Workers + overtime Workers + overtime + subcontracting Workers + overtime + subcontracting Workers + overtime Workers + overtime Workers Workers Workers