An Internship study on

Presented By:Donboklang Khongkhlad (11CQCMA051)

Introduction to Industry
Home appliances are a necessity in every household. Home appliances have become unavoidable appendages to our lives. They are like our vital organs these days. The present day hectic lifestyles have made time the most precious thing, and, as such, these gadgets helps us immensely to cut down on the time spend on daily. Water purified, vacuum cleaners and air purifiers are our mostly handles home tools. Home appliances industry in India has been growing rapidly as number of users are growing. The home appliances market reflects the sale of: Water purified and air purified appliances. The Indian home appliances market had total revenues of $3,373 million in 2011, representing a compound annual growth rate (CAGR) of 8.2% between 2007 and 2011. Electricals and electronics retailers account for the largest proportion of sales in the Indian home appliances market. Sales through this channel generate 88.6% of the market's total value. The performance of the market is forecast to accelerate, with an anticipated CAGR of 10.4% for the fiveyear period 2011 - 2016, which is expected to drive the market to a value of $5,530.6 million by the end of 2016.

Company Profile
.

Eureka Forbes Ltd born as a joint venture between the Forbes Group and Electrolux of Sweden, today it is US$ 302 million multi-product, multichannel organization, part of the Shapoorji Pallonji Group and with a global footprint. Today, it is rank amongst India's Most Admired Consumer Durable Companies and amongst the Best Employers in Asia and India. A case study at the prestigious Harvard Business School and one of the Most Admired Knowledge Enterprises in Asia and India, we have even been featured in the respected Forbes Asia Magazine.
Pioneers & leaders in water and air purification systems, vacuum cleaners and security systems, it introduced direct selling in India. It is now one of the largest direct selling companies in the world, cited as a classic direct sales reference by marketing guru, Philip Kotler, in his famous textbook Marketing Management. With total employee strength exceeding 10,000 including an 8000 strong direct sales force, it has operations across Eureka

Vision & Mission

Vision:o Together, creating healthy homes and happy futures for families around the world. For life Mission: To build enduring relationships with customers around the world. To constantly develop innovative products of the highest quality standards that meet their ever-evolving needs for a healthy home. To offer superior customer service and ensure healthy homes for lifetime. To be an equal opportunity organization that welcomes all genders, ages, religions and races to join our corporate family to earn and learn with pride and have fun. To be a trusted, socially responsible and innovative global leader in the direct sales industry with the ambition to be the best. To constantly reach out to families in their homes across the globe, creating a market leadership as their preferred healthy home company

Products
Products Water purifiers

Air purifiers
Vacuum Cleaner Electronic Security System

SWOT ANALYSIS
STRENGTHS Better understanding to customers. Eureka Forbes brand. Good market share in India. Benchmark for direct sale strategies Asia largest direct selling company Strong dealer sale network. WEAKNESSES

Service facilities.

Less colors choice.

Services network in sub urban and rural.

Catering to unlimited customer after sales services. Falling short to serve huge customers base

SWOT ANALYSIS

OPPORTUNITIES Changing customer preference. Awareness of people to water borne diseases. Increasing demand for water purifiers, air purifiers, Vacuum cleaners. In semi-metro or direct talks level, in rural market area. By providing very strong services network in metros then there will no space for competitors At international level.

THREATS

Hike in cost of production due to hike in raw material cost. Increase distribution cost. Entry of new entrants. General awareness in customers. Competitors Government policies. Sometimes dealer or retail not complete their responsibilities.

FUNCTIONAL DEPARTMENTS
1. Marketing

2. Human Resources

3. Finance Department

Specific Management Problem

The

organization cannot reach properly to rural market due to lack of awareness about products. of government sometimes make problem the organization. meet customers demand is not easy task. Customers sometimes are complaining about irregular service. Low employ morale employees, who are dissatisfied with their work condition, work place or employees but rarely lose interest in their job. It affects proper function of organization.

Policies To

Findings

Company provided a timely service

The response time of complain solving is too good. It a best Service Company.

.proper time routine is maintained communication system are good in every department.

Suggestions
Maintain long term customer relationships by providing valuable after sales service, The company should try to capture the rural market. The company should maintain enduring partnership with

dealers, distributors.
The company should improve and expand customers services. EFL should provide knowledge regarding after sale service to

customer at time of purchase.

The company should response faster to customers complaint. Given a information before service

Conclusion
.

Eureka Forbes is a company of multiple products successfully running in the market. It has segmented and targeted and spread its network in many cities. Their main process of sales is door to door sales. Even though many competitors have come to the market they are successfully moving ahead with their products. Eureka Forbes water purifier has come up with many models in their purifier. They have targeted it towards the middle and high income group level as they maintain hygienic environment. Eureka Forbes can come with a competitive advantage by developing effective sales promotion and campaigns which will bring a better brand image in the minds of the consumers which will lead to effective sales in the economy.