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The
law states the relationship between the quantity demanded and price.
If
the price of a commodity falls, the quantity demanded goes up and vice-versa there is an inverse relationship between the price of the commodity and the quantity demanded. In economics, this relationship is called as the LAW OF DEMAND.
Prof. Samelson writes, Law of demand states that people will buy more at lower prices and buy less at higher prices, other things remaining the same.
There should be no change in the income of the consumers There should be no change in the tastes and preferences of the consumers. Price of the related commodities should remain unchanged. The commodity should be a normal one. The size of the population should not change.
The law states that demand varies inversely with price, not necessarily proportionately. Price is an independent variable while the quantity demanded is a dependent variable. The law of demand depends upon certain conditions such as constancy of tastes and preferences, incomes of the individuals, prices of substitutes, etc. If these change, demad also cahnges.
BEHAVIOR OF BUYERS
The buyers are classified into marginal buyers and intra-marginal buyers. Intra-marginal buyers are those who increase or decrease their consumption of a good but do not start or stop their consumption when faced with price variations. The behaviour of marginal buyers can be explained in terms of income and substitution effects.
INCOME EFFECT
The fall in the price of a commodity is equivalent to an increase in income of consumer, because he spends less while buying the same quantity of the commodity as before. If the consumer does not want to buy more units of the same quantity when price falls, he may use the surplus money to buy some superior commodity. Thus income effect of a change in price is negative for superior goods and positive for inferior goods.
SUBSTITUTION EFFECT
When the price of commodity falls, the consumers can buy more units of the same commodity or they can substitute that commodity for some other commodity. A change in price gives rise to both substitution effect and income effect.