CASE STUDY ON

TEAM CODE : CAC12073

CASE SUMMARY
Mr. Irfan started a social enterprise sammaaN Foundation. He analyzed the various problems and irregular working conditions of rickshaw pullers and came up with two basic models to support them. Using these two models the rickshaw pullers now had good working conditions and now they were able to own their own rickshaws.

QUESTIONS
Question 1: In our opinion Mr. Irfan alam could try to impress a genuine investor who could bring in requisite money. Although its a new idea, but the amount of lives this idea will impact is massive, and there can be people who share the same thinking as Mr Alam By offering him some stake in the firm, Mr Alam would assure him of the future profits.

QUESTIONS
Besides, Mr Alam can offer the investor some more advertisement space on the rickshaws, of the investors own firm. Government proceedings are slow therefore it is foolish for him to wait around for a hopeful project such as DHANWANTARI. Besides, his two plans have furnished fruitful results to the corporates as well as the banks and this data can be used to draw the investors.

QUESTIONS
15,000 rickshaw pullers have already registered and it has a registered base of more than 500 thousand potential beneficiaries. Under the sammaan enterprise, the total income of rickshaw pullers increased from 150 to 250 Rs.

QUESTIONS
QUESTION 2 In our point of view, Irfan shouldnt set up a manufacturing unit for such a low technology product, reason being: First of all, the business is still in inception. Secondly, lack of funds. Added pressure on the current manufacturing unit.

QUESTIONS
Although the product may be copied soon,but useless expenditure will certainly ensure the closing of the enterprise. However, if better investors are achieved in future, then expenditure on the manufacturing units can be done. Besides they are enjoying the first movers advantage in the market.

QUESTIONS
Instead of investing in manufacturing ,they should invest more on R & D to retain their innovative status , and this will ensure that when the design gets copied, sammaaN will already have new innovations to compete.

QUESTIONS
QUESTION 3
Government recognition to the social entrepreneurs can ensure their sustainability Corporate interest in social entrepreneur schemes can also ensure the sustainability of social entrepreneurs. Monetary and fiscal policies to aid the funding. Support of the investors.

QUESTIONS
Banks should lend money to these organizations at a lower interest rate. Awareness among the masses regarding the venture( because awareness and recognition is the only factor that can ensure the smooth operation of a social enterprise) . Mantra for success INNOVATION AND SUPPORT LEADS TO SUSTAINABILITY

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