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ETOP ANALYSIS
PEST ANALYSIS SWOT ANALYSIS
WHY ETOP??
o Helps organization to identify O-T o To consolidate and strengthen organizations position o Provides the strategists of which sectors have a favourable impact on the organization. o Organization knows where its stands with respect to its environment. o Helps in formulating appropriate strategy
ETOP ANALYSIS
Economic factors:
General economic condition. Rate of inflation. Interest rate/Exchange rate.
Technological factors:
Source of technology. Technological development. Impact of technology.
ETOP ANALYSIS
Environmental factors:
o Weather change o Climatic change.
o Social attitudes. o Demand related factors. o Education level , awareness, and consciousness of rights. o Suppliers related factors.
ETOP ANALYSIS
Political factors :
o Political system.
Legal factors :
o Policies related to licensing , monopolies.
COULD INCLUDE international trade, taxation policy interest rates, exchange rates, national income, inflation, unemployment, Stock Market
Social
Technological Environmental Legal
THREAT MATRIX
HIGH
ATTRACTIVENESS
LOW
HIGH
LOW
PROBABILITY OF OCCURENCE
OPPURINITY MATRIX
HIGH
ATTRACTIVENESS
LOW
HIGH
LOW
PROBABILITY OF OCCURENCE
PREPARING ETOP
o Dividing the environment in different sector. o Analyzing the impact of each sector on the organization. o Subdividing each environmental sector into sub factor. o Impact of each sub sector on organization in form of a statement.
Pros
o Help to determine the key factor of threats and opportunities. Good tool to qualify the factors related to companys strategy. Can consider many factors for each special case. o
Cons
It doesnt show the interaction between the factors. It cant reflect the dynamic environment. Its a subjective analysis tool.
About Millipore Millipore is a multinational, high technology bioscience company that provides technologies, tools and services for the development and production of new therapeutic drugs. The company, headquartered in Bedford, Mass., serves the worldwide life science research, biotechnology and pharmaceutical industries. Mission and Vision Millipore exists to provide technology, tools and services for the development and production of new therapies and drugs that will enable people to live longer, healthier lives. Our vision is to become the partner of choice for critical tools, technology and services used in the discovery, development and manufacture of new therapeutic compounds.
6. Bio production.
7. Process monitoring.
Factors
Economic
E T O P O F M I L L I P O R E
Technological
Political
No significant change.
Legal
Following FCPA (Foreign corrupt practices act). Strict IPR laws - No poaching
Socio cultural
No significance change.
Factors Competitive
E T O P O F M I L L I P O R E
Demand related
Downfall in demand due to low priced products . Containment of rising healthcare cost.
Governmental policies
OPPORTUNITY MATRIX
EB and CB Market leaders brand value and brand awareness. Provide customized protocol support. Dedicated service team.(Toll Free numbers).
THREAT MATRIX
Competition particularly from low priced products. Concentration majorly on big Fishes. IPR laws are not so strong in INDIA. Switching over form process patent to product patent
Lack of geographical division (remote areas). Poor dealer network. Low investment in marketing.