The document provides information for trainees on ITC's personal care brands - Fiama, Vivel, and Superia. It summarizes the brand strategies, positioning, key competitors and prices. It outlines the functional benefits of products in each brand and variants. It also describes 4 merchandising principles to ensure visibility and availability of ITC brands in stores.
The document provides information for trainees on ITC's personal care brands - Fiama, Vivel, and Superia. It summarizes the brand strategies, positioning, key competitors and prices. It outlines the functional benefits of products in each brand and variants. It also describes 4 merchandising principles to ensure visibility and availability of ITC brands in stores.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
The document provides information for trainees on ITC's personal care brands - Fiama, Vivel, and Superia. It summarizes the brand strategies, positioning, key competitors and prices. It outlines the functional benefits of products in each brand and variants. It also describes 4 merchandising principles to ensure visibility and availability of ITC brands in stores.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd