Professional Documents
Culture Documents
What Is A Gatekeeper?
A gatekeeper is a person who is a non-decisionmaker who can or cannot accommodate the call and cannot make the purchase. He can prevent you from entering the gate --- or speaking with the decision maker. He screens or filters calls that he or she does not perceive as important.
Common Gatekeepers:
Secretaries Switchboard Operators Lower-Level management Voicemail Other staff members
You can say: It is important that / speak with him regarding his phone service. Can you tell him this is John Smith holding? Thank you.
3. Rejection: Im sorry, Ms. Smith doesnt accept sales calls. or Im sorry, I dont think wed be interested.
You can say: Im sorry / dont think I've explained myself. Im simply calling. for his decision regarding his phone service. It wont take long.
4. Brush down: I dont think Mr. Smith is the person you need to talk to, Let me transfer you to his assistant, John. You can say:
I see, but before you transfer my call, I just want to make sure hes the right person. Is he able to make decision on ____________?
5. Diversion: Why dont you tell me a little bit about why youre calling and maybe I can help you. Go ahead and send me the information. Ill take a look at it and tell him about it later.
You can say: I understand your hesitation, Michelle. However, / can provide you with some additional information while youre completing your evaluation. It would certainly save you a lot of hassle, wouldnt it?
Act like a wanted guest, not an intruder Make the gatekeeper your friend. _____ Go around the gate. Convince the gatekeeper to let you in Win the waiting game.
Fight or strong-arm the gatekeeper Play by the gatekeepers rules __________ Annoy the gatekeeper Lie to the gatekeeper Leaving a voicemail
Examples:
Act Like A Wanted Guest Please tell Michael this is Joe Matt calling from _________________
I just wanted to inform him of the services that we have for your company.
Dos: - Be nice! Make her feel helpful and needed. -Sound professional and like you have an important purpose
Donts: - Try to overpower secretaries. - Sound like a sales person.
To a sales person:
Dos: - Sound like an equal or a business partner, or like someone who needs help. Donts: - Try to ask too much of them. They dont know too much. This is how you it may sound:
Salesperson: Good morning, Id like to speak with George Docks please. Receptionist: Can I tell him whos calling? Salesperson: Yes of course. Im Rico Anderson. May I speak to George please? Receptionist: May I ask what company you are with? Salesperson: Why sure. Im calling on behalf of Could you please tell George that Rico Anderson is on the line? Receptionist: May I ask what this is about? Salesperson: Itll be best if I discuss it with George. Is he around? Please transfer my call to his local.. Thank you.