Team Members

Sharvari Durve - 12107A0051 Rinita Malwankar - 12107A0052 Shital Thankur- 12107A0053 Aparna Manjrekar 12107A0054 Karishma Dalvi - 12107A0055 Apeksha Malekar - 12107A0056 Minal Ghate- 12107A0057 Arpita Mehta- 12107A0058 Sahil Shaikh - 12107A0059 Aparajita Sawant - 12107A0060

About Dabur
Established in 1884 : 125 Years of Trust & Excellence. World leader in Ayurveda. Presence over 2.8 million retail outlets. Available in over 60 countries, and world class manufacturing plants. Revenues of over Rs. 6,146 Crore. Overseas revenue 30% of the total turnover.

Product Diversification
Home Care
Foods

Hair Care

Skin Care

Cont
Digestives

OTC and Ethical's

Oral Care

Cont
Foods

Health Supplement

SWOT Analysis
Strength
100 years of ayurvedic experience Prescribed Products Leader in herbal digestive Strong Distribution Network and Product Development Strength

Weakness
No direct outlet Lack of awareness for Ayurveda

Cont
Opportunities
Tap the Rural Market Strategic Alliances Leader in herbal digestive The affinity towards yoga and Hinduism

Threats
Kerala Ayurvedic Hub FDI in retail thereby allowing international brands Loose and allopathic Medicines

PEST Analysis
Political: -Rise in the prices of petrol and diesel -Foreign Direct Investment -Transport facilities in Rural area Economical: Social: -Rising Rural market

-Change in lifestyles

-Decrease in GDP
-Inflation Rate -FMCG Sector likely to report 13-14% growth in 2014

Technological: -Research and development -Foreign players brings technological development

Porters 5 Forces
Threat of Competitor: High -Many player in the market Threat of New entrance: High -Entry barriers are low

-Ayurvedic platform is used by the players

-Existing brands entering into new product line

-Cost to set up manufacturing Company is not so high

Threat of Suppliers bargaining : High -As suppliers for raw material like oil are less Threat to substitute the product: High -Many substitutes are already available in the market Threat of buyers bargaining power: Low

-Can not influence prices

-Price sensitivity is high

Internal Factors
Valuable: Reach to the Rural market Inimitable: Rare: Went from FMCG to medicines Un-substitutable:

Milestone
2005 2007 2008 Dabur acquires Balsara Dabur foods merged with Dabur India Dabur Acquire Fem care Pharma

2010
2010 2011 2011

Dabur makes its first overseas acquisition

Dabur acquired 100% equity in Namaste lab Dabur India acquires 30-Plus from Ajanta Pharma Dabur to entre Sri Lanka

Balsara
Dabur India acquired of Balsara Hygeine and Home Care businesses for Rs. 143 crores Oral care brands such as Promise, Babool, Meswak Mosquito repellents such as Odomos Household products such as Odonil and Odopic under its fold. Stake in three companies
99.4 per cent in Balsara Hygiene 100 per cent in Balsara Home Products 97.9 per cent in Besta Cosmetics Its turnover rose by 9.29 per cent

Turkey Market
Population of approx. 77 million Growing consumer market Young population (median age 28 years) Lower per capita consumption levels as compared to developed markets Friendly investment environment Significant growth potential across personal care categories

Product Portfolio
Major Segments
Body and Skin Care Skin Care Liquid Soaps Wet Wipes Hair Care Hair Gels Conditioners Shampoos Styling Products

The Group operates under the brands Hobi and New Era New Era brand is used for premium lines of body and hair care products Dabur acquired Turkish personal care firm Hobi Kozmetik Group for $ 69 million (about Rs 324 crore) Strategy to strengthen its presence in the Middle East and North Africa. "This acquisition is an important step towards further consolidating and expanding our already substantial presence in the Middle East and North Africa region

Namaste Group
Founded in 1996 It is present in the US, and in several other countries in Africa, Middle East, Europe and Caribbean Region of North America In December 2010, the company made its second overseas acquisitions It will accelerate growth in the international market" The acquisition will help in consolidating and expanding Dabur's presence in Africa

Russia
Manufacturing facility in Russia The company's Russia operations will initially focus on oral care Earlier focus on Packing line Re-launching the 'Promise' brand Expand the international market company is planning operation in Pakistan

Source
http://online.wsj.com/article/SB10001424052748703864204576312153585642080.html http://articles.economictimes.indiatimes.com/2010-07-26/news/27590972_1_fem-carepharma-dabur-international-india-ceo-sunil-duggal http://articles.economictimes.indiatimes.com/2011-01-03/news/28423764_1_hobi-namastegroup-shares-of-dabur-india http://www.business-standard.com/article/companies/more-acquisitions-rs-5-000-cr-turnoverin-2011-12-dabur-111030900084_1.html http://portal.bsnl.in/bsnl/asp/content%20mgmt/html%20content/business/business62366.ht ml http://articles.economictimes.indiatimes.com/2006-02-25/news/27460547_1_dabur-indiabalsara-babool-and-meswak