L/O/G/O

L/O/G/O

Company Name:
Maju (PVT) Limited Company

Company Name:
Maju Pvt Ltd

Product name:
PEP UP JUICE (Refreshing World)

Product Logo:
5

Vision Statement
Be the global leader in customer value

Shopping TV

Statement PackedMission Domestic Dishes

To set world class standard in juice industry SMS Reservation throughSeat providing a diverse range of high quality products that are prepared in according with Islamic principals serving to satisfy customers tasting and need and serving the society

The Maju will commence its operation in Karachi from

April 2013.

Easily Manageable

25 canal area of land in the Korangi Industrial area Karachi.

Human Resource

Less

the installation of modern sophisticated and efficient

equipment confirming to the very latest standard of Good Manufacturing Practices
8

 People started too perished under the scorching the heat of summer in our country they need of energy drink to refresh themselves Pep up is a fresh juice product.

It provide energy and keep fresh when feel weak and tired.

It contains vitamin and proteins which is useful energy sources.

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10

Mango apple pine apple banana grapes mix

Artificial colors
Stabilizers Downsize Ascorbic acid
Rating

Beta carotene Sugar

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 To Increase Market Shares To Increase The Length Of Product Line To Increase Profit To Satisfy Customer

To Face The Strong Competitors

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 Pep Up Is Fresh Juice Product That Is Going Introduce In Lahore Domestic Market. We Are Focusing To All Levels Are Generation. The Price Of Pep Up Is Moderate Because It Is For All.

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L/O/G/O

 A zone (Gull berg, MM Alam road, Defense) B zone (Garden town, Model town, Wahdat road ) C zone (Moon market, Multan road, Allama Iqbal town) D zone (Upper mall, Railway station, Dharma Pura

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 Kids Elders Patients Etc.

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 Shezan Nestle Benz Country

Coca cola (aosis)

17

The PEP UP is available in 250ml size and in different flavors Banana Mango Grapes Mix

Orange
Pineapple
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L/O/G/O

 The competitors of PEP UP are more than ten.

Shezan and nestle are leading market right

now and other companies are also have a great image in market.

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 Good distributions channel So many flavors Standard and attractive packing Large production and market coverage

Availability in various weights packing

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L/O/G/O

Price
Minimum price of juice is 15 R.s

Place Shezan has a large market share in Pakistan

Sales
Sales 2009 (Year ending Jan 2010) 2728709000

Promotion
Electric media Print media FM radio Wall chalking
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Product
Nestle beverages is product by nestle international

Qualities Of Nestle
large promotion and market coverage large range of flavors high availability

Strategy Place
Nestle has a large market share in Pakistan
Creating share value global forum Good pricing Better quality By offering different flavors Intensive distribution Attractive packaging 24

L/O/G/O

Strength
Updated technology plant Quality product Specialist available for specialize task jobs Hire experience staff Medical income of employee Pakistani made Targeted to low and middle class people Reasonable price Expiry date above six months

Weakness
New in juice industry Small distribution network Strong competitors No market share Limited experience of customers

SWOT Analysis

Threats
Political instability New entrance of exiting competitors So many competitors Retaining consumers Economic instability Increase of general sales tax Development of plant

Opportunities
Increase the distribution network Acquiring the new technology Market is very big and attractive Take over the distributor Increase demand of high quality of product due to Lahore being a develop city

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L/O/G/O

The Marketing Strategy Is Based On Positioning Of Product In The Mind Of Consumers.

Providing High Quality Juice To The Customers. We Will Distribute Our Product On Mass Level So That We Can Maximize The Profitability.

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 We want to put our image an on in the consumers mind as compare to competitors product. We want to target the high school collage and graduate students and government sector that have to work hard and need to Refresh them an instant,
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 Geographic
Region City Rural and semi urban areas Age Family size Gender Income Occupation Education Socioeconomic classification (SEC) Life style Personality Occasions Benefits User status Usage rate Loyalty status Readiness stage Attitude towards the product

Demographic

Psychographic

Behavioral

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 Kids Youngsters Mature Old age persons

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L/O/G/O

 Product

Price

Promotion

Place
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Product Strategy:

Develop the long term relationship with customers

Give values to the customers to delighting them Do whatever it task not satisfy the customers but retain our customers

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Product Variety:

Orange
Grapes Pine Apple Mango Banana

Mix fruit
Apple
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Brand Name:

The name of our product is PEP UP

Quality: Implementing high quality standards Total quality management Acquisition of high quality raw materials

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Design: Pep up is the sweet, Pep up juice with an eye catching tetra pack Features: Fresh original fruit juice Provide proteins and minerals Provide vitamins Beneficial for kidney Excellent in taste
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Gives freshness

Packging: Product units are packed in 6-layered Tetra Brick Aseptic. Size: Our product is available in 250 ml pack.

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Fruits cost Factory over head Miscellaneous Retailer margin Profit Total price

3/Rs 5/Rs 2/Rs 2/Rs3/Rs15/-.

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LOW

PRESENTATION

PRODUCT DEVELOPMENT

HIGH

PRICE

MARKET DEVELOPMENT

DIVERSIFICATION

LOW

HIGH

QUALITY:

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Our main objective to provide:

Awareness
Knowledge Liking Preference purchasing
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Our main objective to provide:

Electronic media Print media Cable network Billboards Hoardings

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CHENNEL GEO

TIME Prime time & Post prime time

DURATION 1 min

TOTAL 1215000

DUNIYA
NEWS AJJ NEWES SAMAA

Prime time & Early day

1 min

180000

Early day & Prime time Early day & Prime time

1 min 1 min

175000 280000

NEWS TOTAL 2090000

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NEWS

PAGR

COLOR OR

SIZE

DAILY

WEEKLY

CHARGES

PAPER

BLACK &
WHITE

BASIS

BASIS

JANG

FRONT

COLORED

STANDARD SIZE

DAILY

18600

EXPRESS

MID

COLORED

STANDARD
SIZE

DAILY

5000

DIN

FRONT

COLORED

STANDARD SIZE

DAILY

15000

THE DAILY

BACK

COLORED

STANDARD

DAILY

17500

TIMES
NAWA-EWAQAT BACK COLORED

SIZE
STANDARD SIZE DAILY 15000

AKHBAR-EJAHAN TOTAL

BACK

COLORED

FULL

WEEKLY

600000

683000

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LOCATION
DEFFENCE MALL ROAD

SIZE
2060 2060 2060 2060

DURATION
1 MONTH 1 MONTH 1 MONTH 1 MONTH 1 MONTH

TOTAL COST
250000 215000 70000 115000 150000 265000

GULBERG TOTAL

2060

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LOCATION

SIZE 3090 3090 3090 3090

DURATION

TOTAL COST

DEFFENCE

1 MONTH

1200000

MALL ROAD

1 MONTH

1000000

1 MONTH

1000000

GULBERG

1 MONTH

200000

TOTAL

3400000

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LOCATION GULBERG

TIME 6:00pm to 10:00pm

COST 30000 10000

Scheme Mor

25000 20000

Total

85000

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Manufacturer

DISTRIBUTOR

RETAILER

CONSUMER

48

S. No 1 2 3 4 5 6 7 8 9 10 11

Description Cost of land Raw material Stationary Office expenses Furniture Staff salaries Freight inward charges Repair & maintenance Research & development Technology Marketing & media expenses TOTAL

Amount 25000000 5000000 50000 100000 500000 50000 60000 150000 90000 1000000 6648630 38648630 49

 Measuring Comparing Correcting

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L/O/G/O