PROCTER &GAMBLE

SUBMITTED TO: SUBMITTED BY: Mr Shantanu Ghosh KAUR

MANIRAT

PROCTER & GAMBLE

P&G Home Products Limited is one of India's fastest growing Fast Moving Consumer Goods Companies that has in its portfolio P&G's global brands such as Ariel and Tide in the Fabric Care segment, and in the Hair Care segment Procter and Gamble is the worlds largest consumer products Company. P&G knew it needed to accelerate its innovation development and increase its rate of innovation success. And leadership predicted, with the world continually getting smaller and moving faster, sustaining solutions would be found in collaboration, not in isolation.

PRODUCT IN P&G

Fabric care Hair care Beauty care

SUBCATEGORIE OF PRODUCT
FABRIC CARE Ariel front-o-mart Tide detergent Tide bar HAIR CARE Pantene pro v Head& Shoulder Rejoice BEAUTY CARE Olay Secret Herbal essences

KEYWORDS OF PANTENE PRO V

KEYWORDS COMPETITION GLOBAL MONTHLY SEARCHES 4400 18100 49500 60500 140 LOCAL MONTHLY SEARCHES 1600 9900 40500 33100 36

Pro Shampoo All Hair types Curly Hair product Hair Growth shampoo Different Hair Types

Medium Low High High Medium

KEYWORD OF HEAD & SHOULDER

KEYWORDS COMPETITION GLOBAL MONTHLY SEARCHES 18100 74000 1600 2900 590 LOCAL MONTHLY SEARCHES 5400 40500 480 590 260 Head and Medium shoulder shampoo Scalp treatment Head and Shoulder for men Head Solder Dandruff and stress High Low Low Low

KEYWORDS OF REJOICE
KEYWORDS COMPETITION GLOBAL MONTHLY SEARCHES LOCAL MONTHLY SEARCHES

Rejoice rejoice
Rejoice radio Rejoice music I will rejoice Rejoice always

Low
Low Low Low Low

24600
2400 2900 40500 6600

110000
1900 1900 27100 4400

KEYWORDS OF ARIEL FRONT-OMART

KEYWORDS GLOBAL MONTHLY SEARCHES 4400 5400 590 LOCAL MONTHLY SEARCHES 480 590 73 Tide washing powder Tide detergent powder Arial washing powder

KEYWORDS OF TIDE DETERGENT

KEYWORDS GLOBAL MONTHLY SEARCHES 4400 18100 590 1600 880 LOCAL MONTHLY SEARCHES 480 260 590 46 140 APPROXIMATE CPC 24.47 16.67 9.10 19.56 4.99 Washing powder Tide laundry detergent Tide detergent india Tide detergent ingredients Price of Tide detergent

KEYWORDS OF TIDE BAR

KEYWORDS GLOBAL MONTHLY SEARCHES 1300 170 3600 6600 LOCAL MONTHLY SEARCHES 170 16 210 590 APPROXIMATE CPC 45.17 4.95 4.95 24.91

Tide brand Tide bar soap Tide grill Detergent bar

Procter & gamble tide

1000

73

4.91

KEYWORD OF OLAY
KEYWORDS GLOBAL MONTHLY SEARCHES 18100 6600 2400 2900 12100 LOCAL MONTHLY SEARCHES 2400 5400 210 320 720 APPROXIMATE CPC 10.40 14.89 12.70 14.54 15.61

Olay product Olay face wash Olay face cream Moisturizing cream Olay anti aging

KEYWORDS OF SECRET
KEYWORDS GLOBAL MONTHLY SEARCHES LOCAL MONTHLY SEARCHES 4400 APPROXIMATES CPC 16.21

Secret the powder 60500

Movie the secret

Secret recipes The secret book WWW.The secret

450000
201000 368000 260

40500
2400 33100 22

9
6.58 6.63 34.58

KEYWORDS OF HERBAL ESSENCES

KEYWORDS GLOBAL MONTHLY SEARCHE S 165000 14800 33100 5400 9900 LOCAL MONTHLY SEARCHES APPO CPC

Herbal essences Herbal essences shampoo Herbal shampoo Hair color Herbal soap

3600 880 6600 28 1300

11.55 11.85 15.88 17.74 15.33