Professional Documents
Culture Documents
INTRODUCTION
The technique was developed by Prof. Robert Kaplan & David Norton. Balanced score card approach provides a clear prescription as to what companies should measure in order to balance the financial perspective.
REVENUE
MISSION Why we Exist? VALUES What is important to us? VISION What we want to be ? STRATEGY Our Game Plan STRATEGIC INITIATIVE What are the priorities
STRATEGIC OUTCOME
SATISFIED SHAREHOLDER DELIGHTED CUSTOMER EFFICIENT & EFFECTIVE PROCESS MOTIVATED & PREPARED WORKFORCE
FINANCIAL PERSPECTIVE
GOALS Survive MEASURES Cash Flow Quarterly sales growth & operating income by division Increase market share & Return on equity
Succeed
Prosper
CUSTOMER PERSPECTIVE
GOALS New Products MEASURES Percent of sales from the new product On-time delivery as defined by customers Share of key accounts purchase
Responsive Supply
Preferred Supplier Customer Partnership
MEASURES
Manufacturing Geometry V/S Competition Cycle Time, Unit Cost & Yield
Silicon efficiency & engineering efficiency Actual introduction schedule V/S plan
MEASURES
Time to develop next generation
Process time to maturity Percent of products that equal 80% of sales New product introduction V/S competition
Time to market
d) Individual drivers
CONCLUSION
Balanced scorecard attempt to address a key management issue: companies often fail to turn strategy in to action
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