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Syndicate 6
Background
In 1992, America's biggest airline
16 cost structures
simplified fare structure
4 cost structures
lower prices
customer
American Airlines
environments impact
The low fares failed to cover the industry average cost Company Pessenger were simply unwilling to pay higher impact fares weakening economic situation (WTC tragedy)
causes
U.S airlines seemed to be in a prisoners dilema Unable to coorporate Faced heavy losses
Solution