History of Indian Advertising

Pre Independence Press advertisements largely imported goods which had reached Indian shores

1930s
The talkies and radio emerge as media Colour movies

1940s nd 2

World War Famine Fight for Independence

1950s
Watershed years for Indian advertising Industrial revolution in the Nehruvian era 1st survey of the rural market (Wood)

Burmah Shell vans used for advertising

Cinema advertising began Kolkata gets the privilege of Indias first ad club

Leading ad agency - Press Syndicate

National created the Murphy baby

1960s
Indias first Advertising Convention (1960) Advertising to be Indian in thought and content Shift to marketing orientation Professionalization within agencies 1st Asian Advertising Congress at New Delhi Research data generated

Contd
MRI (Market Rating Indices) Shop Audits

NRS I and II
Creativity was emphasised Photography find increasing use Social marketing

1970s
Media boom Special magazines

2nd Asian Advertising Congress at New Delhi

Lifestyle studies, positioning

Rural marketing

1980s
Indianization of western advertising Public sector advertising Expansion and diversification of agencies Aug 15th 1982 Colour TV introduced Radio commercials introduced NRS III by IMRB Colour Printing more popular

Contd
Regional broadcasts, expansion of radio Formation of Indian chapter of International Advertising Association

Formation of ASCI
Adoption of a new code Concept of sponsored programmes on TV

1990s
NRS IV ( 2 surveys ORG and IMRB-MARG) Niche magazines Emphasis on Direct marketing

Satellite TV
CNN 1st channel to be beamed to India Star bouquet

Zee bouquet
DD Metro to counter satellite channels

Contd
DD Audience surveys

Movie channels and pay channels

FM Radio Emphasis on Brand Equity

Internationalisation of Advertising
NRS V IRS survey Consumer Tracking and Satisfaction studies

2000
NRS VI CAS Internationalization of domestic agencies

Net Advertising
The role of the advertising agency changing to that of a marketing consultant

 The Advertising Agencies Association of

India (AAAI) is the official, national

organisation

of

advertising

agencies,

formed to promote their interests so that they continue to make an essential and ever-increasing objectives: contribution to the nation, by working towards the following

1.

Adbur Pvt Ltd

2. Akshara Advertising
3. Ambience D'arcy

9. Euro RSCG Advertising Pvt Ltd 10. EverestIntegrated Communications Limited

4. Chaitra Leo Burnett Pvt 11. Equus Advertising Ltd Co Ltd 5. Contract Advertising 12. FCB-Ulka Advertising (India) Ltd Ltd 6. Crayons Advertising 13. Fountainhead and Marketing Pvt Ltd Communications Pvt Ltd 7. Creative Advertising 14. Fortune 8. Enterprise Nexus Communications Ltd Communications Pvt. Ltd 15. Graphisads Pvt Ltd

16. Hindustan Thompson Associates

17. Hakuhodo Percept 18. IB&W 19. Interface Communications Limited

22.
23.

Jelitta Publicity
Kamerad-news

24. Mudra Communications Ltd 25. McCann-Erickson India Ltd

20. Interact Vision 27. Madison Advertising & Marketing Advertising Pvt Ltd Pvt Ltd 21. Imageads

26. MAA Bozell Communications Ltd

8. Marketing Consultants Marketing Ltd & Agencies Ltd 35. Percept Advertising 29. MCS Ltd Communications Pvt Ltd 36. Publicis Zen

30. Market Missionaries Communications Pvt Ltd (India) Pvt Ltd 37. Purnima Advertising 31. Moulis Euro RSCG Agency (I)Pvt Ltd 38. Quadrant 32. National AdvertisingCommunications Lt Agency 39. Rediffusion-DY&R

33.

Ogilvy & Mather Ltd

34. Pressamn Advertising and

40. RK Swamy/BBDO 47. Triton Advertising Ltd Communications Pvt 41. Ram Advertising Ltd Service

42. Rashtriya Advertising Agency

48. Ltd

TBWA Anthem Pvt

49. Ushak Kaal 43. Saatchi & Saatchi Advertising Pvt Ltd Pvt Ltd 50. Urja 44. SSC & B Lintas Ltd Communications Pvt Ltd 45. Sasi Advertising 51. Lintas India Ltd Pvt Ltd 46. Trikaya Grey Advertising (India) Ltd

TOP 10 AD AGENCIES IN INDIA & THEIR CLIENTS & TOP 10 ADVERTISERS IN INDIA

TOP 10 AD AGENCIES & THEIR CLIENTS

Ogilvy and Mather Limited

Major Clients: IDBI Mutual Fund , SBI Mutual Fund, TTK Textiles, J K Tyres.

Mudra communications Pvt. Ltd

Major Clients: Mahanagar Telephone Nigam Ltd , Indian Express, Mid-Day, Global Trust bank.

Lintas India Pvt. Ltd

Major Clients: ITC , Johnson & Johnson , Air France , BPL, Nestle India Ltd .

 JWT (Hindustan Thompson Associates Pvt. Ltd).

Major Clients: Apollo Hospital, DSP Merrill Lynch , Hero Honda, Satyam Infoway.

Euro RSCG India

Major Clients: Air France, Bank of Baroda, Britannia, BSNL.

AD AGENCIES

Capitalised billings(Rs)

Television billings(Rs)

Ogilvy and Mather Limited

Mudra communications Pvt. Ltd Lintas India Pvt. Ltd JWT (Hindustan Thompson Associates Pvt. Ltd). Euro RSCG India

7425.78 million

1852.73 million

5232.54 million

N.A

N.A 10 777.05 million

2930.00 million N.A

 Rediffusion DY&R Pvt Ltd

Major Clients: Godfrey Philips , Haldia Petrochemicals,BPL Ericsson Mobile.

RK Swamy BBDO Pvt Ltd

Major Clients: Cisco System, Abbott Laboratories India Ltd, Mercedez Benz, MTNL, Sony India Ltd.
McCann-Ericsson India Ltd

Major Clients: Reckitt& Colman, Usha Martin Telecom, Coca-Cola, Nestle, BPL .

 Leo Burnett

Major Clients: FIAT, Hallmark, McDonalds, kelloggs.

Grey worldwide (India) Pvt Ltd

Major Clients: Ambuja cement, Thums Up, Arrow, Lee.

AD AGENCIES

Capitalised billings(Rs)

Television billings(Rs)

Rediffusion DY&R Pvt Ltd RK Swamy BBDO Pvt Ltd McCann-Ericsson India Ltd Leo Burnett

4431.69 million

N.A

2315.95million

N.A

3479.53 million

N.A

Grey worldwide (India) Pvt Ltd

TOP 10 ADVERTISERS IN INDIA

 Hindustan Lever Bharti Airtel Reckitt Benckiser

ADVERTISERS ADVERTISING EXPENDITURE 650 CR 240 CR $2.0bn

Hindustan Lever Bharti Airtel Reckitt Benckiser

 Colgate Palmolive
Paras Pharmaceuticals
Procter & Gamble
ADVERTISERS Colgate Palmolive Paras Pharmaceuticals Procter & Gamble ADVERTISING EXPENDITURE 150 CR

 Coca Cola India

ADVERTISERS

L'Oreal India PepsiCo

ADVERTISING EXPENDITURE $2.2bn $3.4bn

Coca Cola India L'Oreal India

PepsiCo
Smithkline Beecham

$1.6bn

Smithkline Beecham