PRESENTED BY

STUDENT OF VIDYA VIKAS UNIVERSAL COLLEGE OF BMS & BMM STUDING IN S.Y.B.M.S DIV A

Submitted to
Prof. SHRUTI NAIK

COMPLETED BY
VARMA ANKITA

CONTENT
Sr no. 1. 2. 3. 4. Particulars Introduction Companys Vision & Mission Objectives 4p s of company Slide no. 3 6 8 10

5.
6. 7.

Competitors of Cadbury
Awards and Achievements Conclusion

36
39 40

Origin of Cadbury
Cadbury is the brain child of John Cadbury Starting in form of grocery business in Birmingham in 1824 In 1853, Cadbury became the confectioner to the British Crown. In 1860, Richard and George took command and expand it further. Today Cadbury operate Globally

John Cadbury

Cadbury : Overview
Cadbury is a British confectionary company Headquarters in Uxbridge, England. The oldest and largest family-run businesses in the world In 1969, it merged with Schweppes Limited Third leading producer of soft drinks and fourth leading confectionery manufacturer in the World.

How large Cadbury?

Around 65,000 Employees 35,000 direct and indirect Suppliers Direct operation over 60 Countries

vision
The Barrow Cadbury Trusts vision is of a peaceful, equitable society, free from discrimination and based on the principle of social justice for all.

Mission
"Cadburys mission statement says simply: Cadbury means quality; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered

Objective
To make lots of chocolate. Improve the quality of their chocolate. To Survive in the market.

Have loads of stores worldwide

To be an ongoing company.

Achieve revenue growth of 20% per year Increase earnings by 15% annually
Increase dividends per share by 7% per year

4 PC OF CADBURY

Place
Cadbury dairy milk is produced at the chocolate factory in Bourneville in Birmingham. After the chocolate is produced and has undergone all the quality checks it is transported to the stockrooms. After this Cadbury sells it products to shops that deal with beverages and confectionery . e.g. corner shops, super stores. They then sell it to the general public. Cadbury produces chocolate for more than 200 countries so that they have a chance to enjoy it as well and make profit.

Business Operations
Five company-owned manufacturing facilities:
Thane
Induri (Pune) Malanpur (Gwalior) Bangalore Baddi (Himachal Pradesh)

4 sales offices:
New Delhi Mumbai Kolkota Chennai

Corporate/Head office:
Mumbai

THESE FACTORIES CHURN OUT CLOSE TO 8,000 TONNES OF CHOCOLATE ANNUALLY

Product
My product is a re-launch of Cadbury dairy milk. Cadbury dairy milk is made from real chocolate. Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200 grams of Cadbury dairy milk chocolate, Cadbury buys 65 million litres of fresh milk each year to make Cadbury dairy milk chocolate.

PRODUCTS OF CADBURY

Cadbury Freddo

BARS
CADBURY CURLY WURLY CADBURY BRUNCH

CADBURY SNACK

CADBURY FREDDO

Chocolate's more fun when it's frogshaped.

Imagine a chewy caramel ladder. Now drape it in thick milk chocolate.

Cadbury Snack has a strong heritage in the Irish Market.

Cadbury Brunch Bar is a favourite with consumers.

CADBURY CHOMP
BOURNVILLE

CADBURY DAIRY MILK

CADBURY WISPA

The old classic dark chocolate .

Cadbury Chomp is a delicious caramel treat wrapped in milk chocolate.

Cadbury Dairy Milk with not just a glass and a half of fresh milk from the British isles, but with Fairtrade Ghanaian cocoa beans too!!

The velvetytextured milk chocolate .

cakes and biscuits

CADBURY CELEBRATION CADBURY CAKE WITH BUTTONS DIGESTIVE BISCUITS CADBURY CAKE BARS CADBURY MINI ROLLS

CADBURY FINGERS

CADBURY CAKE FUDGE BITES

CADBURY HALF COATED MINI ANIMAL BISCUITS

CADBURY HEROES

BOXES, BAGS AND TINS

CADBURY BUTTONS CADBURY DAIRY MILK TASTERS

CADBURY MILK TRAY

CADBURY KOKO

DRINKS
CADBURY HOT CHOC CHUNKS CADBURY DRINKING CHOCOLATE CADBURY HOT CHOCOLATE INSTANT CADBURY HIGHLIGHTS

BOURNVILLE COCOA

ICECREAM AND DESSERTS

FLAKE 99 CONE CADBURY TWIN POTS FLAKE CADBURY CHOCOLATE MOUSSE

CDM STICK CADBURY CHOCOLATE TRIFLE

PACKAGING STYLES

1905

1930s

1970s
1960s

PRESENT

PACKAGING MATERIAL

Price
Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved can determine whether or not Cadbury Schweppes will make a profit.

WEIGHT (gm) 10.5 22 40

PRICE 5 10 20

42 CRACKLE 95
80 FRUIT & NUT 165

25 50
55 90

Promotion
The purpose of promotion is to communicate directly with potential or existing customers, in order to encourage them to purchase dairy milk and recommend it to others.

THE BIG B FACTOR

COMPETITORS OF CADBURY

Within Chocolate, it's interesting that Cadbury is a very small player outshone by

Nestle, M&M Mars (now called Masterfoods) and Hershey.

Cadbury is a distant 4th. But, in Canada & Europe, Cadbury is a huge player - perhaps #2. This is because Cadbury Schweppes is British based and hence has a much larger presence in Europe, Canada & Australia.

Awards won by Cadbury for its Performance & Quality

Cadbury Schweppes plc was awarded Business in the Community's Jubilee Award

GOLD award for the "Best Insights and Strategic Thinking"

Brammer Energy & Environmental Improvement Award , 2009

Cadbury's Gorilla Among D&AD Winners, 2008

CONCLUSION:
In order for Cadbury to reach the peak of achievement, the company would have to stress on the global growth of the product. It can be a risk to market it in the region France, but with careful study of the target market segments and its economic position, it can be an attainment. Cadbury should also look into other countries like the Asia Pacific in order to market its products popular globally. But then again, careful considerations to look at its major competitors and to obtain the rules and regulations of a certain country are equally important.

Thanking to Prof. Shruti Naik for guiding us, being patient and helpful in our project.